Ford Achieves All-Time High Hybrid Share and Toyota Slides, as Fusion Hybrid Closes in on Another Sales Record

• Ford hybrid market share jumped nearly 9 percentage points from December 2011 to December 2012; Toyota’s share of the hybrid vehicle segment dropped 8 points

• Ford Fusion Hybrid achieved all-time monthly sales record in December 2012 with 3,244 sales; Ford hybrids expected to deliver best January hybrid sales month ever with a projected 5,500 units sold

• More stylish and technology-laden Fusion Hybrid attracting younger buyers compared to the outgoing model and Toyota Camry Hybrid

• Nearly 70 percent of Fusion Hybrid sales are conquest sales, compared to 53 percent for Camry Hybrid

DEARBORN, Mich., Jan. 30, 2013 – The 2013 Ford Fusion Hybrid is off to a fast start after achieving an all-time sales record in December 2012, helping Ford to record hybrid sales and market share, as Toyota lost nearly 8 points of share in the segment.

 

Ford’s launch of the new C-MAX hybrids and Fusion Hybrid this past fall led the company to deliver record-setting hybrid sales in December, resulting in a 9 percent market share gain to 16 percent. In the same period Toyota’s share of the hybrid vehicle segment fell 8 points, from 68 percent to 60 percent.

 

Ford sold more hybrids in the fourth quarter of 2012 than in any other three-month period in the company’s entire history with 19,554 units sold, besting its own previous hybrid vehicle sales record by more than 193 percent.

 

An all-time record of 3,244 Fusion Hybrids were sold in December, compared to the previous mark of 3,010 in August 2010. The car is expected to achieve record January sales when results are announced Feb. 4. Nearly 70 percent of new Fusion Hybrid owners are new to the Ford brand, while Toyota’s conquest rate for its Camry Hybrid is only 53 percent.

 

“We’re bringing new hybrid buyers into the market, many of whom wouldn’t be considered traditional hybrid buyers,” said Amy Marentic, marketing manager, Global Small and Medium Cars. “There’s a sense hybrid buyers represent a pragmatic or green ethic. Fusion Hybrid is scoring with these audiences, but the car also puts some excitement into the segment through design; it shows hybrids can have beautiful and sophisticated styling. This, in turn, means different buyers.”

 

Not only are most buyers new to the Ford brand, early data suggest Fusion Hybrid is appealing to younger buyers outside the traditional hybrid vehicle demographic.

 

Ford reports new Fusion Hybrid buyers are five years younger than buyers of the previous Fusion Hybrid, dropping to 48 years old from an average of 53 years old. 2012 model year Toyota Camry Hybrid buyers have an average age of 54, according to J.D. Power and Associates PIN data. Moreover, 22 percent of Fusion buyers are under the age of 35; only 13 percent of Camry Hybrid buyers are.

 

Not surprisingly, Fusion Hybrid’s best-selling markets are San Francisco, Los Angeles and Washington, D.C., but Ford reports stronger sales in the more traditional buying areas of the Central, Southeast and Great Lakes regions – areas not known for strong hybrid sales. In these areas, retail sales more than tripled in December compared to the previous year.

 

Fusion Hybrid continues to have the fastest turnover rate (the number of days cars sit on dealer lots waiting to be sold) of any vehicle in the Ford lineup. Fusion Hybrid turns over in just 10 days on average.

Ford Motor Company: A Look at Accomplishments in 2012

For Ford Motor Company, 2012 was a banner year. From revealing the new 2013 Ford Fusion at NAIAS and the 2013 B-MAX at Mobile World Congress, we showed the breadth of Ford design, the ingenuity behind great fuel economy, and the global reach of SYNC, having just entered China. Our award-winning vehicles in North and South America, Europe and Asia proved that Ford is on a winning streak in creating great products. In particular, the Fusion Hybrid, C-MAX Hybrid and EcoSport all proved that performance, design and great fuel economy can go hand in hand.

Our business story was also strong, leading with our Go Further brand promise and ending the year with over 2 million vehicles sold. Over the course of the year, we returned to investment grade status, leading to our reclaiming of the iconic Blue Oval, and notched our best ever total company and automotive pre-tax operating profit in Q3. We formed a joint venture: Changan Ford Automobile Company and saw sales rise in China by 21%. Meanwhile, the company developed its Better Plan for Europe and produced the 500,000th EcoBoost engine in the Louisville Assembly Plant.

Ford also contributed to making the world a better place in 2012. During the Global Week of Caring, over 10,000 employees in 28 countries on six continents completed 268 community service projects. The Ford Volunteer Corps completed 1350 Projects by 25,000 employee volunteers who spent 115,000 hours, or the equivalent to a $3 million investment around the world. We installed solar panels at our facilities in Cologne, Germany, and closer to home, our Operation Brighter Future .made a $10 million investment for Detroit neighborhoods.

It was a great 2012 for Ford Motor Company and its employees. We look forward to an even better 2013.

Ford Escape- Opposites Attract

Do power and fuel-efficiency go together? We think so with the Ford Escape, Go Further.

Ford Social Hybrid 101 with Nancy Gioia

Ford Social sits down with Nancy Gioia, Global Director of Electrification for Ford Motor Company to answer fan questions about hybrid technology.

Ford’s Small but Mighty 1.0-litre EcoBoost Engine Wins Top German Award for Technical Innovation

• Ford 1.0-litre EcoBoost engine has won the International Paul Pietsch Award 2013 for technological innovation at German magazine Auto Motor und Sport Best Cars Awards
• The 1.0-litre EcoBoost engine – small enough to fit in an airplane overhead luggage compartment – was chosen by an international jury of 30 Motorpresse Stuttgart Group editors-in-chief from 22 countries
• Judges praised the turbocharged, three-cylinder engine’s innovative engineering offering class-leading fuel economy and emissions without compromising driving comfort and fun
• Paul Pietsch Award adds to list of recognitions including 2012 International Engine of the Year, the Dewar Trophy and a Breakthrough Award from Popular Mechanics magazine

STUTTGART, Germany, Jan. 25, 2013 – Ford’s 1.0-litre EcoBoost engine has won the prestigious International Paul Pietsch Award 2013 for technological innovation at the Auto Motor und Sport Best Cars Awards.

This newest award is the fifth that Ford’s 1.0-litre EcoBoost engine has won globally since launching in spring 2012, including; the Dewar Trophy from the Royal Automobile Club in Great Britain, a Breakthrough Award from Popular Mechanics magazine in the U.S and 2012 International Engine of The Year from Engine Technology International – won by the largest voting margin in the award‘s history.

The International Paul Pietsch Award has been presented annually for 24 years and is chosen by a jury of 30 Motorpresse Stuttgart Group editors-in-chief from 22 countries worldwide. Ford’s groundbreaking EcoBoost engine was picked from a shortlist of 12 innovations and was praised for its class-leading fuel economy and emissions.

“This award goes to a technology that has made such an impact in the automotive world. The Ford 1.0-litre EcoBoost engine makes a real difference; it performs well, is great to drive, uses a very modern and light construction and it represents green technology,” said Bernd Ostmann, Auto Motor und Sport publisher, at the award ceremony in Stuttgart.

The 1.0-litre EcoBoost is unlike any engine in Ford’s history. Not only is it the company’s first three-cylinder engine, but it debuts many new technologies never before seen in a Ford vehicle. These include an integrated exhaust manifold, variable oil pump, a split cooling system, an offset crankshaft and a small, highly-responsive turbocharger that spins up to 248,000 rpm.

The result of the 1.0-litre EcoBoost engine’s advanced design is a quiet, smooth-running engine that develops roughly the same output as a traditional 1.6-litre four-cylinder petrol engine. Thanks to its high-tech, low-friction design, the 1.0-litre EcoBoost is able to deliver class-leading fuel economy of 4.8 l/100km (58.9 mpg) and CO₂ emissions of 109g/km in the 100 PS version of the Ford Focus*.

"We are very proud that we have won this prestigious award recognising Ford’s commitment to sustainability,” said Bernhard Mattes, chairman of Ford of Germany, accepting the award. “Sustainability is a cornerstone of our business strategy and the 1.0-litre EcoBoost engine is an excellent example of affordable technology combined with high customer value and represents Ford’s promise to Go Further."

The 1.0-litre EcoBoost is the junior member of Ford’s growing global family of EcoBoost engines, which includes 1.6- and 2.0-litre four-cylinder, and two 3.5-litre V6 variants. Ford’s award-winning EcoBoost technology combines direct fuel injection, turbocharging and variable valve timing to enable a downsized engine to reduce consumption by up to 20 percent over larger engines with no loss of performance.

The 1.0-litre EcoBoost engine is currently available in Europe in Fiesta, B-MAX, Focus and C-MAX models. 72,000 1.0-litre EcoBoost equipped Ford vehicles have been sold in Europe to-date, with 40 per cent of new Fiesta and B-MAX customers opting for the engine.

Ford last year confirmed that the 1.0-litre EcoBoost will make its North American debut in the new Ford Fiesta; equipped with the engine Fiesta is expected to be certified as the most fuel-efficient non-hybrid car in the U.S.

The multi-award-winning engine is also to be available in the all-new Mondeo in Europe and the EcoSport SUV that will be sold in Asia and South America. Built at Ford engine plants in Cologne, Germany and Craiova, Romania the 1.0-litre EcoBoost engine will be available in most of the global markets served by Ford.

Ford: Locally Global at NAIAS 2013

A preview of our International blogger summit held during the 2013 North American International Auto Show

Ford Social Brings Tech Enthusiasts to CES

What happens when you invite two tech enthusiasts to the biggest consumer electronics show in the world? That's right! It's kids-in-the-candy-store time!

Ford Fusion and Fusion Hybrid Earn Top Vehicle Safety Rating from NHTSA

• The National Highway Traffic Safety Administration (NHTSA) awarded the all-new 2013 Ford Fusion and Fusion Hybrid a five-star Overall Vehicle Score in its New Car Assessment Program (NCAP) testing

• The Fusion and Fusion Hybrid  feature the Personal Safety System^TM, new safety belt technologies and a total of eight airbags which are designed to provide enhanced protection for vehicle occupants including redesigned seat-mounted side airbags that deploy lower in the pelvis area in addition to the chest and incorporate new venting technology to further enhance side impact protection

• In December 2012, the Insurance Institute for Highway Safety (IIHS) named the 2013 Ford Fusion a Top Safety Pick+, the highest recommendation the organization has for vehicle safety

 

DEARBORN, Mich., Jan. 23, 2013 – The 2013 Ford Fusion and Fusion Hybrid received a top vehicle safety rating from the National Highway Traffic Safety Administration (NHTSA). The Fusion and Fusion Hybrid received a five-star Overall Vehicle Score in NHTSA New Car Assessment Program (NCAP) testing, which combines vehicle performance in frontal and side-impact crash tests and resistance to rollover.

 

“The Fusion and Fusion Hybrid exemplify the new face of Ford vehicles and demonstrate Ford’s commitment to safety in all its vehicles across the globe,” said Steve Kenner, Global Director of the Ford Automotive Safety Office (ASO).

 

The new five-star safety award from NHTSA is in addition to the 2013 Fusion being named a Top Safety Pick+ from the Insurance Institute for Highway Safety (IIHS) last month. The Top Safety Pick + designation is the highest rating the organization has for vehicle safety.

 

The all-new Fusion features the Personal Safety System^TM with new safety belt technologies and front impact airbags.

 

The Personal Safety System^TM is a network of components that work together to tailor the deployment of the front airbags during frontal collisions. The restraint control module (RCM) translates information collected by the front crash sensors, front outboard safety belt buckle switches, driver-seat track position and passenger seat weight sensor. Using this information, the RCM activates the safety belt pretensioners and determines how the dual-stage front airbags will deploy. This tailored airbag deployment is based upon system inputs received about the size, seat track position and safety belt usage of the front seat occupants.

 

The redesigned seat-mounted side airbags deploy lower in the pelvis area and incorporate new venting technology. The side airbag’s venting technology takes into account the size of the occupant, and varies the pressure so smaller occupants receive a lower pressure.

 

The tunnel vent is lined up with the shoulder area of the occupant. On larger passengers, the shoulder engages the vent and keeps it from venting so the gas stays inside the airbag. On smaller passengers, the effect is just the opposite: Because the occupant’s shoulder is below the vent, the gas vents out of the airbag.

 

The driver’s airbag uses a reconfigured curve-shaped tether system that pulls in the lower section to create a pocket that help to lessen the impact of the airbag on the driver’s chest and ribs in frontal crashes. Deploying at the same time is a driver’s knee airbag.

 

Top fuel economy, driver assist technology

The Fusion and Fusion Hybrid boast leading fuel economy and numerous technologies that help enhance the driving experience, reduce stress and assist the driver.

 

Fusion brings the broadest selection of fuel-efficient powertrains in the midsize car segment. Consumers have the choice of a pair of EcoBoostfour-cylinder engines, a normally aspirated four-cylinder engine, an automatic start stop system to shut off the engine at stationary idle, front-wheel drive and all-wheel drive applications, and a choice between automatic and manually shifted six-speed transmissions.

 

Maneuvering parking lots and traveling open roadways becomes less stressful with Fusion’s available sensor-based BLIS^® (Blind Spot Information System) with cross-traffic alert. The system uses radar to identify and alert the driver if a vehicle is detected in the vehicle’s blind spot. Cross-traffic alert provides audible and visual alerts if traffic is detected approaching from the sides, such as when backing out of a parking space.

 

Available Active Park Assist makes parallel parking virtually stress-free. With the press of a button, the system detects an available parallel parking space and automatically steers the vehicle into the space. Drivers control only the gas and brake pedals and transmission gear position.

 

Other driver assist technologies available on the Fusion include:

 

• Lane Keeping Assist
• Adaptive Cruise Control
• Rearview Camera
• Hill Start Assist
• Electronic Parking Break

Ford Goes Further with Its Recruiting Strategy at 2013 North American International Auto Show

• Recruiters on behalf of Ford Motor Company will be on hand when the doors open to the public at the 2013 North American International Auto Show to answer questions about U.S. salaried jobs at the company

• Ford recently announced plans to hire 2,200 salaried workers in 2013 to fill jobs in such key areas as Product Development, Manufacturing and IT

• Ford is also expanding its use of social media to recruit new talent

DEARBORN, Mich., Jan. 18, 2013 – When the doors open to the North American International Auto Show in Detroit this Saturday, Ford Motor Company will have more than just cars on display – it will also have recruiters looking for job seekers.

 

U.S. recruiters will be on hand at the Ford display during the show’s public days, Jan. 19-27, talking with visitors and answering questions about salaried jobs at Ford. Ford recently announced plans to hire 2,200 salaried workers in 2013 to fill jobs in such key areas as Product Development, Manufacturing and IT – the largest increase in new salaried workers in more than 10 years and a direct result of Ford’s continued aggressive pace of new products.

 

“In today’s competitive  job market, you have to do things differently and we think having a presence at the North American International Auto Show is an innovative and clever way to get the word out that we are hiring,” said Laura Kurtz, recruiting manager, Ford Motor Company. “We see this as an opportunity to find great people in unexpected places.”

 

Recruiters will not accept résumés on site, but will answer questions about working at Ford, and will direct job seekers to the company’s corporate careers website to apply. People interested in working for Ford can also follow Ford Careers on Twitter and Facebook to get job seeking tips and learn about new job openings.

 

To attract new team members, Ford is expanding its use of social media to reach new, technology-savvy workers, including Twitter, Facebook and LinkedIn. The company also is stepping up its recruiting efforts to reach military veterans.

 

All salaried job openings at Ford are posted on the Ford Careers website at www.careers.ford.com.

1959 Ford Sunliner Convertible Commercial

1959 Ford Sunliner Convertible Commercial

Ford Atlas Concept

From the 2013 Detroit Auto Show Mark Williams takes a look at the Ford Atlas concept.

A Public Response to Mr. Irons

Acclaimed actor, Mr. Irons recently made some disparaging remarks about the Ford Fiesta. He doth protest too much, we thinks. Ford (and the Bard of Ford) issues an official response.

Ford Atlas Concept Hauls Away Autoweek Magazine’s Most Significant Vehicle Award

• Ford Atlas Concept is named Most Significant vehicle of the 2013 North American International Auto Show (NAIAS) by the writers of Autoweek Magazine and autoweek.com

• Ford Atlas Concept showcases the design, capability, fuel efficiency and smart technologies that will define future pickup trucks

• For the sixth year in a row, Ford vehicles on display at NAIAS have garnered Autoweek award recognition

 DEARBORN, Mich., Jan. 17, 2013 – The Ford Atlas Concept, a bold vision for the future of pickups, has been named Autoweek Magazine’s Most Significant vehicle of the 2013 North American International Auto Show (NAIAS).

 

“The Atlas Concept is clearly Most Significant winner for the things you don’t see, like hidden aerodynamic improvements and weight savings from high-strength steel and interior parts, like thinner seats,” said Bob Gritzinger, Autoweek executive editor. “Those things add up to significant fuel savings for pickup trucks down the road. A next-generation EcoBoost^® with Auto Start-Stop technology also signals why Atlas is a real game changer.”

 

The Ford Atlas Concept made its worldwide debut at NAIAS on Tuesday, Jan. 15. A design and engineering study inspired by decades of listening to customers in the places where they work and play, the concept has tomorrow’s pickup buyers in mind.

 

Breakthrough features include active aerodynamic elements in the grille, front air dam and wheels that reduce wind resistance to save gas. Truck-specific features that improve capability, durability and productivity include a Dual-Purpose Tailgate Step that integrates with a roof cradle to become a rack for long objects like ladders, Hidden Cargo Ramps to load ATVs and motorcycles, Trailer Backup Assist to enable accurate reversing with a trailer via the simple twist of a knob, and more.

 

“We are thrilled by the enthusiastic response to the Ford Atlas Concept,” said Raj Nair, Ford group vice president for Global Product Development. “This award from Autoweek – plus overwhelming positive reaction from news media and across social channels alike – confirms Ford is the recognized thought leader in trucks, in addition to our position as truck sales leader for 36 years.”

 

This is the sixth year in a row Autoweek has honored Ford with one of its North American International Auto Show Editors’ Choice Awards:

 

• 2012: 2013 Ford Fusion named Best in Show
• 2011: Ford Vertrek Concept named Best Concept
• 2010: Next-generation Ford Focus named Most Significant
• 2009: 2010 Ford Taurus named Most Significant and 2010 Ford Shelby GT500 named Most Fun
• 2008: 2009 Ford F-150 named Most Significant

EPA: New Ford Fusion Energi Delivers 620-Mile Range, 21 in EV Mode; Beats Honda Accord, Toyota Prius PHEVs

• New Fusion Energi sedan is Ford’s newest plug-in hybrid – capable of making trips of up to 620 miles without having to stop for gas or to recharge the battery when starting with a fully charged battery and full gas tank

• Ford Fusion Energi plug-in hybrid delivers up to 21 miles in electric-only mode – nearly triple the electric-only range of the Toyota Prius plug-in hybrid and double the Honda Accord plug-in hybrid

• Fusion Energi is Ford’s second production plug-in hybrid – the all-new Ford C-MAX Energi has been available since November – rounding out a list of five Ford electrified vehicles that have launched since late 2011

• The vehicles in Ford’s all-new electrified lineup have been sprinting out of the gate – December marked the second consecutive month in which the company set a record for hybrid vehicle sales; nearly 20,000 Ford hybrids were sold in the fourth quarter

 DEARBORN, Mich., Jan. 17, 2013 – Already Ford’s most fuel-efficient sedan, the all-new Fusion Energi now has an EPA-rated total range of up to 620 miles and the ability to drive up to 21 miles in electric-only mode, nearly triple the electric-only range of plug-in hybrids from Toyota and Honda.

 

With its 620 mile range, the new Fusion Energi can travel from Boston to Virginia Beach on one tank of gas and one full charge or traverse the West Coast’s scenic Highway 101 from Sacramento to San Diego.

 

And the stellar range only adds to the benefits Fusion Energi boasts, including EPA-rated fuel economy figures of 108 MPGe city, 92 MPGe highway and 100 MPGe combined – up to 5 MPGe greater than Toyota Prius plug-in hybrid. These are numbers that the EPA anticipates could help save customers an estimated $6,850 in fuel costs compared with an average new car over the course of five years.

 

Similar metrics across its entire lineup have helped the Ford brand climb to No. 1 in fuel efficiency customer satisfaction – J.D. Power says Ford now beats Toyota for leading fuel efficiency in every segment where both compete.

 

Ford sold more hybrids in the fourth quarter of 2012 than in any other three-month period during the company’s entire history with 19,554 units sold. Fusion Energi is the Ford brand’s fifth electrified vehicle to launch in the past year.

 

“Fusion Energi rounds out Ford’s list of available electrified vehicles perfectly by delivering another option to those who want to drive a hybrid without sacrificing comfort and convenience,” said Raj Nair, group vice president, Global Product Development. “In fact, Fusion Energi’s ability to drive up to 620 miles without stopping for gas or to charge a battery almost epitomizes convenience.”

 

Fusion Energi benefits from 20 years of research and innovation behind the software and hardware technology it offers, incorporating many of the nearly 500 patents Ford holds in the area of hybrid technology.

 

This extensive experience with hybrid technology shows in the product now available. The car’s powersplit technology – which allows for more efficient operation of the vehicle – consists of more than 200 patents alone.

 

Consider the vehicle’s top electric-only speed of 85 mph – a full 23 mph faster than Toyota Prius plug-in. Further, Fusion Energi delivers total horsepower of 195 with a fully charged battery – 60 more horsepower than the Prius plug-in.

 

Fusion Energi also boasts standard features such as SYNC® with MyFord Touch®. Active park assist is available as well.

 

Fusion Energi sets itself apart in other ways, too. For example, it offers the latest generation of SmartGauge^® with EcoGuide. Designed to help drivers get the most from Fusion, information such as instantaneous fuel economy can be displayed on one of two 4.2-inch LCD screens, helping drivers more closely monitor how their driving behavior affects vehicle efficiency.

 

In the right cluster, redesigned imagery of green leaves shows overall driving efficiency. The left cluster can display numerous screens that contain information about the vehicle and how it’s being driven. Brake Coach, for example, helps drivers optimize their use of the regenerative braking system so that driving range can be maximized through proper braking techniques.

 

EV+ is a feature that learns frequent destinations by combining the built-in GPS of Ford SYNC with proprietary software algorithms developed by Ford engineers. As a result, vehicles deliver more drive time in electric-only mode.

 

The MyFord^® Mobile smartphone application (available soon) allows users to monitor charging, receive alerts, find charge stations, plan trips and do more from their smartphones or computers for an effortless transition to an electrified vehicle lifestyle.

 

“Ford’s electrified vehicles offer a great combination of efficiency, performance, technology and affordability that we believe will help spur adoption of these advanced vehicles,” says Kevin Layden, director, Ford Electrification Programs and Engineering.

 

Consider other Fusion Energi features:

 

• Eco cruise: Saves vehicle energy by relaxing acceleration compared to standard cruise control
• EV mode button: Conveniently mounted on the console to the right of the shifter, allows a driver to switch vehicle operation between three modes: all-electric, normal hybrid operation and conserve battery power for later use
• Regenerative braking: Capable of capturing and reusing more than 95 percent of the braking energy normally lost during the braking process
• Hybrid transmission: Designed by Ford engineers in-house, this transmission is capable of operating at high speeds and in a smooth, fuel-efficient manner at the same time
• Advanced lithium-ion batteries: The batteries used in Ford’s electrified vehicle lineup – covered by an eight-year/100,000-mile component limited warranty – are smaller and lighter than previous generation nickel-metal-hydride batteries
• Charge port with LED light ring: Conveniently located on the driver’s side and near the front of the car, it features a light ring that illuminates to indicate charge status

Providing choice

Fusion Energi gives customers yet another Ford option when shopping for an electrified vehicle – already available are Focus Electric, Fusion Hybrid, C-MAX Hybrid and C-MAX Energi.

 

Three of the vehicles – Focus Electric, C-MAX Energi and now Fusion Energi – have received EPA ratings of 100 MPGe combined or more. Focus Electric is America’s most fuel-efficient compact car with an EPA-rated 110 MPGe city, 99 MPGe highway and 105 MPGe combined. C-MAX Energi is EPA-rated at 108 MPGe city, 92 MPGe highway and 100 MPGe combined.

 

Focus Electric went on sale in late 2011, followed by C-MAX Hybrid and C-MAX Energi – the two vehicles that make up Ford’s first hybrid-only line in North America – this past autumn. More about Ford’s electrified vehicles can be found here.

 

With Fusion Energi and Fusion Hybrid, the all-new lineup of Fusion vehicles brings the widest range of powertrain options to the U.S. midsize segment. Fusion also is available in gas-powered versions with a choice between two fuel-efficient EcoBoost^® four-cylinder engines. In addition, Fusion is available with Ford’s patented Auto Start-Stop system, which automatically shuts off the engine at stationary idle to help save customers fuel in stop-and-go city driving.

 

For more on the new Ford Fusion, check out http://FordFusionStory.com, a special mobile site featuring articles, videos and graphics that are easily shareable directly from a smartphone, tablet or computer browser to Facebook, Twitter, Google+ and blogs.

Ford Brings Out Entire Showroom, Commercial Vehicles and EcoBoost for North American International Auto Show

• Ford presents its entire showroom for the 2013 North American International Auto Show (NAIAS), offering guests a good look at everything from the all-new 2013 Fusion midsize sedan to its F-Series trucks

• To help celebrate the 150^th anniversary of Henry Ford’s birth, the company founder (played by a series of actors bearing an uncanny resemblance to Henry Ford) will walk guests around the exhibit, providing an audio tour that weaves the story of his life with a look at the modern Ford vehicle lineup and technological innovations such as EcoBoost^® engines

• Ford will feature its commercial vehicle story at this year’s auto show, including the Transit family of vehicles, with a display of people who protect, serve and help those in need

DETROIT, Jan. 16, 2013 – All-new Fusions, Fiestas, Escapes and Transit vans share the stage with muscular Mustangs, tough F-Series trucks and the rest of the freshest vehicle lineup available on the Ford stand at this year’s North American International Auto Show (NAIAS).

 

More than 65 vehicles will grace the Ford exhibit this year, including a Ford-based fire-rescue truck, a Gleaners mobile food pantry Transit Connect and Ford Police Interceptors.

 

“The theme of this year’s Ford stand is ‘People Serving People,’” said Elena Ford, director of Global Marketing, Sales and Service Operations. “The everyday heroes who use these commercial vehicles will be a part of the exhibit to share their experiences with guests.”

 

Throughout the approximately 60,000-square-foot exhibit, Ford will showcase power-revving and fuel-efficient EcoBoost^® engine technology, a Focus ST road rally driving simulator, a Mustang Nation display, and ever-durable Ford trucks along with several other demonstrations. The stand boasts the freshest new vehicle lineup of any automaker, featuring EcoBoost engine technology available on nine different nameplates.

 

Henry Ford as your guide

To help celebrate 150 years of the man who put the world on wheels, Henry Ford – actually, an actor playing him – will guide guests around this year’s Ford stand.

 

Ford will start the tour near an original 1903 Model A, taking visitors through his life history while showing them Ford’s current lineup of vehicles. The full Ford showroom will be on display, as well as commercial vehicles including the all-new global Transit family.

 

Ford is the largest manufacturer in the global commercial vehicle segments where it competes, and North America’s best-selling commercial truck brand for 28 years. Ford is building on this leadership with introductions of the all-new Ford Transit and Ford Transit Connect vans.

 

Transit full-size cargo van and wagon are expected to deliver best-in-class fuel economy – averaging 25 percent better than today’s E-Series – and the segment’s lowest operating costs. Customers can choose from three roof heights, three body lengths, two wheelbases, and standard 3.7-liter V6, 3.5-liter EcoBoost or new 3.2-liter Power Stroke^® five-cylinder diesel engines.

 

The all-new Ford Transit Connect compact van is available in two wheelbase lengths and in XL and XLT trim series. Transit Connects deliver a 1,600-pound payload, 130 cubic feet of cargo space, and have an available 2,000 pounds of towing capacity. Transit Connect is expected to achieve at least 30 mpg on the highway with its 1.6-liter EcoBoost engine.

 

Beyond its vehicle fleet and displays of technological innovations, Ford will offer NAIAS guests several experiential opportunities.

 

Boostical

Visitors will have the chance to produce an instant musical collage featuring the words “Eco” and “Boost” backed by sound effects. This fun sound mash-up will be shareable on social media networks instantly.

 

Taurus talent search

Guests interested in becoming a Taurus product specialist will be able to audition by recording a video. Participants will be given a short script to share via social media. Those with the highest number of “likes” will win the title of Best in Show.

 

Blue Oval card

For the second year, the display will feature Ford’s Blue Oval card, offering visitors a more focused, personalized experience they can share with their family and friends. Visitors can register online to receive a Blue Oval card, which they can then use to access relevant content throughout their time on the Ford stand.

Ford Atlas Concept: The Future of Pickups

• Ford Atlas Concept is the future vision for pickup trucks

• Innovative design integrates capability and smart technologies to transform customer expectations of what Built Ford Tough^® will look like in the future

• Next-generation EcoBoost^® – coupled with advanced engineering and design innovations – creates leading fuel efficiency and increased capability

• Trailer towing and cargo hauling are made easier with innovative features designed specifically for truck owners to improve utility and confidence

 

DETROIT, Jan. 15, 2013 – Ford today unveiled the Ford Atlas Concept to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks.

 

“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”

 

Design with purpose

The Ford Atlas Concept is inspired by decades of listening to customers at the places they work and play. The result is a purpose-driven design with prominent wheel arches, a wide stance and chiseled grille – all to reinforce its functional Built Ford Tough^® image. 

 

“We wanted the concept to reflect how Ford trucks help customers in both their worlds – professionally and personally,” said J Mays, Ford group vice president and chief creative officer. “Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.”

 

Designers enhanced truck functionality, while creating new advanced features(see infographic here). For example, multiple tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.

 

The interior is themed with structural styling cues and features the latest thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers – along with integrated storage for smaller items. “Floating” instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish.

 

Leading fuel efficiency

The Ford Atlas Concept features a next-generation EcoBoost^® powertrain, which introduces truck-enhanced Auto Start-Stop engine shutoff technology. Auto Start-Stop shuts off the engine when stopped in traffic to save fuel – and smartly suspends the feature when the truck knows it is towing.  

 

EcoBoost engines use gasoline direct injection and turbocharging to deliver fuel-economy gains of up to 20 percent and reduction of CO₂ emissions of up to 15 percent, compared with larger-displacement engines. More than 500,000 EcoBoost engines have been sold globally, including 250,000 in the Ford F-150.

 

The Ford Atlas Concept goes further to save fuel through a combination of active aerodynamic elements that reduce wind resistance. They include:

• Active Grille Shutters: Automatic shutters behind the grille stay open when extra engine cooling is needed, such as during low-speed stop-and-go driving or while working in hot weather. The shutters automatically close to improve aerodynamics when cruising on the highway at steady speeds
• Active Wheel Shutters: Automatic shutters in the wheels are hidden to improve style at rest and low speeds, but automatically close at highway speeds to improve aerodynamics. Self-charging batteries use energy from the wheels’ motion to power the shutters
• Drop-Down Front Air Dam: A drop-down front wind spoiler lowers at highway speeds to improve underbody airflow. The air dam is raised at low speeds to improve ground clearance – helpful for off-roading
• Power Running Boards: Auto-deploying running boards help passengers enter the truck at rest and tuck up against the truck when it is moving to improve aerodynamics and ground clearance 

The combination of these fuel-saving features saves more than 2 mpg on the highway without diminishing towing or hauling capability.

 

Work and play smarter, not harder

Ford Atlas Concept is a rolling showcase of features that improve capability, durability and productivity to meet the diverse needs of pickup truck owners. Features include:

 

• Dual-Purpose Tailgate Step and Cargo Cradle: The acclaimed Ford Tailgate Step goes a step further by adding the ability to also act as a cargo cradle – lifting and holding extra-long cargo items above the truck and freeing valuable bed spaceTrailer Backup Assist: This segment-first innovation allows drivers to back a trailer with the twist of a knob. Ford research shows that backing a trailer is often the most intimidating task a truck customer can face
• Dynamic Hitch Assist: Hitching a trailer can be time consuming and difficult. Dynamic Hitch Assist helps precisely line up the truck’s hitch with the trailer coupling, eliminating maneuvering guesswork by showing visual cues in the truck’s center display screen
• 360-Degree Point-of-View Camera: A Ford truck first, the system gives a bird’s-eye view of the truck to help position the vehicle in tight places or when there are obstacles near the truck – such as on a busy job site or grocery store parking lot
• LED Headlamps and Taillamps: Advanced LED lighting offers better road illumination than conventional halogen or HID lights and lasts longer. LED lamps also offer near-instant response, giving valuable extra warning time for following traffic
• LED Cargo Box and Side Mirror Lighting: Advanced, powerful yet efficient LED lighting brightly lights the cargo box and job site after the sun goes down with minimal battery drain compared to standard headlights or plug-in lights
• Hidden Cargo Ramps: Lightweight, durable loading ramps stowed below the cargo box can be quickly removed and set up to assist with loading wheeled items into the bed – from landscaping equipment to dirt bikes