Looking at the 2017 Honda Accord? Take a look at the 2017 Ford Fusion instead. With available intelligent all-wheel drive, available enhanced active park assist, and your choice of three EcoBoost engines, it’s easy to see why the Ford Fusion is the obvious choice for you.
1/30/17
Compare 2017 Honda Accord vs 2017 Ford Fusion | Head to Head | Ford
Looking at the 2017 Honda Accord? Take a look at the 2017 Ford Fusion instead. With available intelligent all-wheel drive, available enhanced active park assist, and your choice of three EcoBoost engines, it’s easy to see why the Ford Fusion is the obvious choice for you.
1/29/17
Tough Science: Drag Strip Race | Super Duty | Ford
The all-new 2017 Super Duty is ready for the next level of competition – first up, the mobile jaw crusher. Take a look to see which machine takes the checkered flag in the Tough Science drag strip race.
1/28/17
Compare 2017 GMC Terrain vs 2017 Ford Escape | Head to Head | Ford
Looking at the 2017 GMC Terrain? Take a look at the 2017 Ford Escape instead. With an available hands-free, foot-activated liftgate, enhanced active park assist, and a 1.5L EcoBoost® engine, it’s easy to see why the Ford Escape is your better choice.
1/27/17
2017 Ford Focus RS: Walkaround | Focus RS | Ford
Everything on the 2017 Ford Focus RS was designed with a purpose. Aggressive design is optimized to produce 350 horsepower with 350 lbs of torque* from the 2.3L EcoBoost® engine, along with 4 drive modes and more. An impressive hot hatch and super fun daily-driver.
1/26/17
Compare 2017 Chevy Equinox vs 2017 Ford Escape | Head to Head | Ford
Looking at the 2017 Chevy Equinox? Take a look at the 2017 Ford Escape instead. With an available hands-free, foot-activated liftgate, active park assist, and EcoBoost® engine, it’s easy to see why the Ford Escape is your better choice.
1/25/17
How to Drive in a Hail Storm | Extreme Weather Driving Tips | Ford
Getting caught in a hailstorm can be a harrowing experience. Learn everything you need to know about how to stay safe on the road.
Ford owners want to go everywhere in their vehicles, no matter what type of weather they might run into. This video series provides helpful tips for navigating any type of extreme weather situation on the road.
Drive with confidence—no matter what Mother Nature throws at you.
1/24/17
Compare 2017 Subaru Forester vs 2017 Ford Escape | Head to Head | Ford
Looking at the 2017 Subaru Forester? Take a look at the 2017 Ford Escape instead. With an available hands-free, foot-activated liftgate, enhanced active park assist, and a 1.5L EcoBoost® engine, it’s easy to see why the Ford Escape is your better choice.
1/23/17
Tough Science: The Obstacle Course | Super Duty | Ford
The all-new 2017 Super Duty is ready for the next level of competition. Next up, the off-highway haul truck. Let’s see which vehicle can handle the Tough Science obstacle course.
1/22/17
Ford Transit Connect: Mrs. Fixx It’s Go-To Work Van | Transit | Ford
This jack-of-all-trades business needs to complete at least five jobs a day to be profitable. The Transit works like a pair of track shoes for a worker always on the run.
1/21/17
FORD MOTOR COMPANY TO AUCTION ONE-OF-ONE F-150 RAPTOR AT BARRETT-JACKSON SCOTTSDALE AUCTION TO BENEFIT JDRF
- All-new one-of-one 2017 Ford F-150 Raptor, the last VIN produced, to be auctioned at 46th annual Barrett-Jackson Scottsdale event, with all proceeds benefiting JDRF
- Mark Fields, Ford Motor Company president and CEO, to be joined on stage by team members involved in Raptor design and development, and JDRF executives to ramp up excitement among bidders, fans and TV viewers
- Ford to announce new Raptor Assault program at Utah Motorsports Campus with purchase of all-new 2017 F-150 Raptor; owner program to provide instruction in off-road performance driving techniques including rock crawling, along with other driving skills
DEARBORN, Mich., Jan. 19, 2017 – Ford Motor Company will auction an all-new one-of-one 2017 Ford F-150 Raptor for charity at the 46th annual Barrett-Jackson Scottsdale event, in Scottsdale, Arizona. All proceeds will benefit JDRF, the country’s leading global organization funding type 1 diabetes research. Live coverage of the action will air on Velocity, Jan. 20 at 8 p.m. local time.
The winning bidder of Lot No. 3004 – selling at no reserve – will become the owner of the last 2017 Ford F-150 Raptor produced and get to choose from a unique one-of-one Raptor color. The all-new Raptor incorporates years of Ford performance and engineering to deliver the ultimate high-performance off-road truck.
“The new 2017 Ford F-150 Raptor is by far the most off-road-capable vehicle on the market today, boasting some of the best performance technology to come from Ford,” said Jim Owens, marketing manager, Ford Performance. “Raptor serves as a testament to our passion for creating vehicles that are designed to tackle the toughest obstacles on earth. We’re really looking forward to auctioning off our custom creation to help support JDRF.”
As a bonus, Mark Fields, president and CEO, Ford Motor Company, will announce Raptor Assault at the auction. All 2017 F-150 Raptor buyers will have the opportunity to attend the program at Ford Performance Racing School starting in April. While customers are responsible for transportation and lodging, Ford will offer the one-day course for free. Attendees will receive instruction in off-road driving techniques including rock crawling, as well as other driving skills.
Accompanying Fields on stage helping to ramp up excitement among bidders, fans and TV viewers are Ford team members involved in Raptor design and development, along with executives from JDRF. Ford has supported JDRF since 1983.
“JDRF is extremely grateful for the tremendous support we continue to receive from Ford and its employees, who share our vision of a world without type 1 diabetes,” said Derek Rapp, JDRF president and CEO. “Last year, we joined Ford to auction a one-of-a-kind Focus RS at Barrett-Jackson Scottsdale, and we are thrilled to come together again as Ford introduces the new Raptor. Funds raised through this auction support JDRF in our mission to accelerate life-changing breakthroughs to cure, prevent and treat type 1 diabetes and its complications.”
Equipped with an all-new Raptor-exclusive high-output 3.5-liter EcoBoost® engine, F-150 Raptor churns out 510 lb.-ft. of torque and 450 horsepower across a wide powerband. Thanks to an all-new Ford-built 10-speed transmission and exclusive transfer case managed by a six-mode Terrain Management System™, Raptor can tackle virtually any terrain.
Other exclusive features of the all-new Raptor include incorporating the same high-strength, military-grade, aluminum-alloy body and fully boxed high-strength steel frame as F-150. This reduces weight by 500 pounds versus the 2014 truck. The 2017 Raptor features a beefier suspension with monstrous aluminum control arms up front, specially tuned springs at the back, 3.0-inch internal-bypass Fox Racing shocks and plenty of off-road armor to help the truck power through anything.
“Barrett-Jackson has enjoyed a long and solid relationship with Ford that has raised millions of dollars to benefit charity,” said Craig Jackson, chairman and CEO, Barrett-Jackson Auctions. “The auction of the highly anticipated Ford Raptor promises to be a highlight of the show – one that will help support a truly great cause. We look forward to our continued relationship with Ford as we work together to support those in need.”
In addition to the latest Ford Performance models on display headlined by the 2017 Ford GT production car, Ford will feature its F-250 F-Series Super Duty – 2017 Motor Trend Truck of the Year – as part of its full vehicle lineup. Throughout the week, auction attendees will have the opportunity to get behind the wheel of their favorite Ford and Lincoln vehicles for ride-and-drives.
For auction information, visit the Barrett-Jackson website or Facebook.
1/20/17
2017 Ford Super Duty: Power and Torque Beyond Compare | Super Duty | Ford
With Best-In-Class* towing and payload, the all-new 2017 Ford Super Duty® delivers the power you need in both the gas and diesel engines.
Real world customers got an inside look at the all-new 2017 Super Duty toughness. With the available 6.7L Powerstroke V8 Turbo diesel engine or the 6.2L V8 gas engine, the 2017 Super Duty has the power and torque to get the job done. See why this is the toughest, smartest, most capable Super Duty ever
*Class is full size pickups over 8,500 GVWR. Based on Ford segmentation.
1/18/17
NEW FORD MUSTANG OFFERS SLEEKER DESIGN, MORE ADVANCED TECHNOLOGY AND IMPROVED PERFORMANCE
- Sleeker design: New Mustang features a more athletic look, with new front and rear-end design that deliver a leaner and meaner look and refined aerodynamics
- More advanced technology: New Mustang technologies include a 12-inch all-digital instrument cluster that you can customize your way, MyMode with memory function that remembers your driving preferences for the next time you drive, and new driver-assist features such as Pre-Collision Assist with Pedestrian Detection for increased confidence behind the wheel
- Improved Performance: Powerful engine upgrades, plus an all-new available 10-speed automatic transmission give Mustang even more performance, while available MagneRide™ suspension offers optimum handling; optional active valve exhaust affords complete auditory control – let the engine roar, or not
LOS ANGELES, Calif., Jan. 17, 2017 – Today, Ford partnered with its ambassador of Service, Dwayne ‘The Rock’ Johnson, to introduce the new Mustang – the world’s best-selling sports coupe and the company’s most advanced Mustang ever.
A host of improvements including new technology and design changes give owners ways to customize Mustang to their preferences, even better performance from more powerful engines and new MagneRide™ suspension technology. Customers have more ways than ever to personalize Mustang to make it their own, with three new paint colors, 12 distinct wheel choices and a customizable digital instrument cluster.
“The new Mustang is our best ever, based on more than 50 years as one of the iconic sports car in America and now, the world,” said Joe Hinrichs, president of The Americas. “Tapping Mustang’s enormous fan base, we’re bringing the new Mustang straight to the people – and introducing the new car across multiple social media channels, reaching millions.”
Ford tapped Johnson to reveal the new Mustang to the world by giving one of the first models available to a deserving member of the military. A video of the debut was launched on Johnson’s social channels, including Youtube, Instagram and Facebook, where Mustang holds the title for the most-popular car with more than 8.4 million ‘likes.’
Technology for greater personalizationMustang makes available Ford’s first 12-inch all-digital LCD screen in the dashboard. This all-new customizable instrument cluster can be easily personalized, offering three separate views. Customers can personalize the displays for normal, sport and track mode. All-new Mustang MyMode with memory function allows customers to save their favorite drive settings, including suspension and steering preferences.
The new Mustang is so customizable that even its engine note can be adjusted. Delivering an audible experience like never before, an all-new active valve exhaust system is optional on Mustang GT, with a fully variable soundtrack to match the entire acceleration range.
For the first time, Mustang benefits from a vast array of Ford driver-assist technology. Customers can feel more confident than ever behind the wheel with new features like Pre-Collision Assist with pedestrian detection, distance alert, lane-departure warning, lane-keeping assist and Driver Alert System.
Ford SYNC® Connect with FordPass™ is available on Mustang for the first time. When using the FordPass® app for smartphones, drivers can start, lock, unlock and locate their car for ultimate convenience.
Ultimate performancePerformance is at the core of Mustang DNA, offering drivers a unique thrill of acceleration and cornering for the ultimate fun-to-drive experience. On all models, new shock absorbers make for better ride control, a new cross-axis joint in the rear suspension leads to increased lateral stiffness, and innovative stabilizer bars bring sharper response and handling.
MagneRide damper technology is a new option with the Mustang Performance Package to optimize ride and handling in all situations.
The proven 2.3-liter EcoBoost four-cylinder engine continues to offer outstanding performance advantages versus the outgoing 3.7-liter V6. Using Ford’s transient overboost technology uniquely calibrated for Mustang, torque is increased for wide-open throttle acceleration.
Ford’s legendary 5.0-liter V8 engine has been thoroughly reworked. It is more powerful and revs higher than any Mustang GT before. This power increase was achieved with the first application for Mustang of Ford’s new dual-fuel, high-pressure direct injection and low-pressure port fuel injection on a V8 engine – delivering robust low-end torque, high-rpm power, and improved fuel efficiency.
The manual transmission for both engine options has been upgraded for optimal torque. For the V8, the manual transmission has been totally redesigned to include a twin-disc clutch and dual-mass flywheel to increase torque capability and deliver more efficient clutch modulation.
A new 10-speed automatic transmission, available with both EcoBoost and V8 engines, is the best automatic Mustang has ever offered. With a wide-ratio span and optimized gear spacing, this all-new gearbox helps deliver higher average power for acceleration – improving responsiveness and performance.
Compared to the previous six-speed, the new 10-speed transmission has quicker shift times, better low-speed tip-in response and significantly reduced friction losses. The all-new electronic control system includes unique tunes for different drive modes and features real-time adaptive shift scheduling to ensure the right gear at the right time. Steering wheel-mounted shift paddles allow drivers maximum manual control.
Energy in the designOverall, the car’s exterior design is now more athletic, with a lower, remodeled hood and grille that deliver a leaner look and refined aerodynamics, upper and lower front grilles, and a new position for hood vents. For the first time the entire Mustang line will feature all-LED front lights including signature lighting, low-beams, turn signals, efficient projector high-beams and available fog lamps.
The rear of the car gets revised LED taillamps for a more technical look, plus a new bumper, fascia and available performance spoiler. Dual-tip exhaust is standard for EcoBoost® Mustang, while V8-powered Mustang GT gets a standard quad-tip exhaust.
With a dozen available alloy wheel designs and fresh exterior color choices – including all-new signature Orange Fury – enthusiasts can order a Mustang with the look they’re after.
Improved touch points and visual cues with a more premium look and feel characterize the new cockpit. The center console adds a new hand-stitched wrap with contrast stitching and padded knee bolsters while door handles, rings and bezels are finished in aluminum. Restyled seating surfaces feature new patterns and color choices, the instrument panel sports an updated Mustang badge and there’s a new key fob design. A heated steering wheel is optional.
Ford’s most advanced Mustang ever goes on sale in North America this fall.
1/17/17
Ford Transit: A Plumber’s Perfect Work Van | Transit | Ford
K.C. Montgomery is helping his customers find innovative ways to get the most out of their water in drought-ravaged California. He isn’t your average plumber -- and his Ford Transit isn’t your average work van: Customized shelving and storage, lots of space to load and unload and incredible on-road efficiency. See how Transit has completely changed the face of K.C.’s business.
1/16/17
Ford Transit: Classic Amusement’s Perfect Ride | Transit | Ford
This high-end, private carnival business is essentially a constantly moving construction company. With thousands of moving parts, keeping them organized is crucial to the bottom line. See how Transit helps make the rides run.
1/15/17
Lane Keeping System: Programming │Ford How-To | Ford
This video will assist you in programming the Lane-Keep System on your 2013 Ford vehicle.
1/14/17
Clothing the World’s Children | Go Further Stories | Ford
For every piece of clothing she sells, Ford owner and World Clothes Line founder Mallory Brown gives one away.
Mallory started her nonprofit World Clothes Line with a simple philanthropic mission: to help needy children around the world feel loved and cared for – and she does it by traveling the globe to deliver clothing right to them.
From the surfer who gives special children a reason to smile, to the Ford Dealer who leaves his job to fight a fire, there are people around us who go further every day. Ford salutes all owners, dealers and employees who embody the meaning of Go Further.
1/13/17
ALL-NEW F-150 RAPTOR WINS CARS.COM BEST PICKUP TRUCK 2017; F-SERIES SUPER DUTY ALSO NOMINATED
The 2017 F-150 Raptor took home Best Pickup Truck of 2017 from Cars.com.
The all-new F-150 Raptor, building off the success of its predecessor, pushes the envelope more with performance gains and new technology offerings. With more power and torque, a first-in-class 10-speed transmission, a high-strength, military-grade, aluminum-alloy body that saves 500 pounds over the previous model, unique BFGoodrich tires and improved Fox Racing shocks, the 2017 F-150 Raptor stands alone in the high-performance off-road truck segment.
The redesigned, reengineered 2017 Super Duty also vied for the overall award. Boasting 20 class-exclusive features and a host of best-in-class claims, including most towing capability, payload and torque, the all-new F-Series Super Duty is the toughest, smartest, most capable Super Duty ever.
Learn more about F-150 Raptor and F-Series Super Duty.
1/12/17
How to Protect Your Vehicle from a Cold Snap | Extreme Weather Driving Tips | Ford
This video will explain the steps you need to take to reduce the risk of breaking down after a cold snap.
Ford owners want to go everywhere in their vehicles, no matter what type of weather they might run into. This video series provides helpful tips for navigating any type of extreme weather situation on the road.
1/11/17
2017 Ford F-150: Boom | F-150 | Ford
See how the new 2017 Ford F-150 with the available all-new 10-speed transmission and next generation 3.5L EcoBoost engine blows the doors off the competition. Boom.
1/10/17
Ford F-150 Wins Edmunds Award For Most Wanted Full-Size Truck
DEARBORN, Mich., Jan. 9, 2017 – The Ford F-150 has been named the Most Wanted Full-Size Truck by Edmunds – further solidifying Ford’s leadership in the segment.
The Edmunds Most Wanted award recognizes vehicles that are the hottest in their segment as determined by sales, number of days sitting on dealer lots, consideration, awareness and editorial expertise.
“In the highly competitive full-size truck category, the Ford F-150 stood out, besting the competition with leading sales and shopper consideration,” said Jessica Caldwell, Edmunds executive director of industry analysis. “An Edmunds Most Wanted award gives shoppers confidence and assurance that the F-150 is a smart choice.”
Continuous innovation is at the core of Ford F-Series success, making it America’s best-selling truck for 40 consecutive years and America’s best-selling vehicle for 35 straight years.
1/09/17
Tough Science: Introducing the New 2018 Ford F-150 | F-150 | Ford
In order to achieve success, innovation is key. Hear from John Brenkus how the even tougher, even smarter, even more capable new 2018 Ford F-150 takes truck innovation to the next level.
*Preproduction vehicle shown. Available Fall 2017.
**3.0L Power StrokeⓇ Diesel engine available Spring 2018.
1/08/17
What to Do if Your Vehicle is Stuck in the Snow | Extreme Weather Driving Tips | Ford
Watch this short, helpful video for tips on what to do if your vehicle gets stuck in the snow.
Ford owners want to go everywhere in their vehicles, no matter what type of weather they might run into. This video series provides helpful tips for navigating any type of extreme weather situation on the road.
Drive with confidence—no matter what Mother Nature throws at you.
1/07/17
Ford F-Series: The Truck Kings for 40 Years | F-150 | Ford
The Ford F-Series durability, technology and capability have kept it king as America’s best-selling trucks for 40, straight, years.
1/04/17
FORD ADDING ELECTRIFIED F-150, MUSTANG, TRANSIT BY 2020 IN MAJOR EV PUSH; EXPANDED U.S. PLANT TO ADD 700 JOBS TO MAKE EVS, AUTONOMOUS CARS
- Ford confirms seven of 13 new global electrified vehicles coming in the next five years, including F-150 Hybrid, Mustang Hybrid and Transit Custom plug-in hybrid
- Ford to launch fully electric SUV with an estimated range of at least 300 miles and two new electrified police vehicles
- The automaker is investing $700 million and adding 700 direct new jobs in Flat Rock (Michigan) Assembly Plant to create a factory capable of producing high-tech electrified and autonomous vehicles – plus the iconic Ford Mustang and Lincoln Continental
- Ford is piloting wireless technology that makes recharging an electric vehicle as easy as pulling into a parking spot; in addition, the company is testing EV prototypes this year in Europe, New York and other large U.S. cities
- Ford is canceling plans for a new $1.6 billion plant in San Luis Potosi, Mexico, and investing $700 million in the Flat Rock, Michigan, plant’s expansion; Ford will build its next-generation Focus at an existing plant in Hermosillo, Mexico, to improve company profitability
FLAT ROCK, Mich., Jan. 3, 2017 – Ford today detailed seven of the 13 new global electrified vehicles it plans to introduce in the next five years, including hybrid versions of the iconic F-150 pickup and Mustang in the U.S., a plug-in hybrid Transit Custom van in Europe and a fully electric SUV with an expected range of at least 300 miles for customers globally.
The automaker also announced plans to invest $700 million to expand its Flat Rock Assembly Plant in Michigan into a factory that will build high-tech autonomous and electric vehicles along with the Mustang and Lincoln Continental. The expansion will create 700 direct new jobs.
The moves are part of a $4.5 billion investment in electrified vehicles by 2020, offering customers greater fuel efficiency, capability and power across Ford’s global vehicle lineup. The plans are part of the company’s expansion to be an auto and a mobility company, including leading in electrified and autonomous vehicles and providing new mobility solutions.
“As more and more consumers around the world become interested in electrified vehicles, Ford is committed to being a leader in providing consumers with a broad range of electrified vehicles, services and solutions that make people’s lives better,” said Mark Fields, Ford president and CEO. “Our investments and expanding lineup reflect our view that global offerings of electrified vehicles will exceed gasoline-powered vehicles within the next 15 years.”
Ford is focusing its EV plan on its areas of strength – electrifying its most popular, high-volume commercial vehicles, trucks, SUVs and performance vehicles to make them even more capable, productive and fun to drive.
The seven global electrified vehicles announced today include:
- An all-new fully electric small SUV, coming by 2020, engineered to deliver an estimated range of at least 300 miles, to be built at the Flat Rock plant and sold in North America, Europe and Asia
- A high-volume autonomous vehicle designed for commercial ride hailing or ride sharing, starting in North America. The hybrid vehicle will debut in 2021 and will be built at the Flat Rock plant
- A hybrid version of the best-selling F-150 pickup available by 2020 and sold in North America and the Middle East. The F-150 Hybrid, built at Ford’s Dearborn Truck Plant, will offer powerful towing and payload capacity and operate as a mobile generator
- A hybrid version of the iconic Mustang that will deliver V8 power and even more low-end torque. The Mustang Hybrid, built at the Flat Rock Plant, debuts in 2020 and will be available in the North America to start
- A Transit Custom plug-in hybrid available in 2019 in Europe engineered to help reduce operating costs in even the most congested streets
- Two new, pursuit-rated hybrid police vehicles. One of the two new hybrid police vehicles will be built in Chicago, and both will be upfitted with their police gear at Ford’s dedicated police vehicle modification center in Chicago
In addition, Ford announces that its global utility lineup will be the company’s first hybrids powered by EcoBoost® rather than naturally aspirated engines, furthering improving performance and fuel economy.
The company also plans to be as aggressive in developing global electrified vehicles services and solutions. These include EV fleet management, route planning and telematics solutions.
Building the Future
To support the new era of vehicles, Ford is adding 700 direct new U.S. jobs and investing $700 million during the next four years, creating the new Manufacturing Innovation Center at its Flat Rock Assembly Plant. Employees there will build the all-new small utility vehicle with extended battery range as well as the fully autonomous vehicle for ride-hailing or ride-sharing – along with the iconic Mustang and Lincoln Continental.
“I am thrilled that we have been able to secure additional UAW-Ford jobs for American workers,” said Jimmy Settles, UAW vice president, National Ford Department. “The men and women of Flat Rock Assembly have shown a great commitment to manufacturing quality products, and we look forward to their continued success with a new generation of high-tech vehicles.”
This incremental investment in Flat Rock Assembly Plant comes from $1.6 billion the company previously had planned to invest in a new plant in Mexico.
Ford today announced it is cancelling plans for the new plant in San Luis Potosi, Mexico. It also announced that, to improve company profitability and ensure the financial as well as commercial success of this vehicle, the next-generation Focus will be built at an existing plant in Hermosillo, Mexico. This will make way for two new iconic products at Michigan Assembly Plant in Wayne, Michigan, where Focus is manufactured today – safeguarding approximately 3,500 U.S. jobs.
Unique ElectrificationTechnology
Building on two decades of experience, Ford is applying lessons learned to deliver patented technology, software and services to appeal to truck customers, SUV owners, performance enthusiasts, high-volume commercial fleets and everyone in between.
“Ford’s global EV strategy is to build on our strengths,” said Raj Nair, executive vice president, Product Development, and chief technical officer. “While some others seem to be focused on marketing claims and numbers, we’re focused on providing customers even more of what they love about their Ford vehicles. This means more capability for trucks, more productivity for commercial vehicles and more performance for sports cars – plus improved fuel economy.”
This year, Ford begins testing its new generation of EV technology. In Europe, Ford will put the Transit Custom plug-in hybrid on the road later this year, along with a new set of mobility services, telematics and connectivity solutions.
In addition, in New York and several major U.S. cities, Ford is testing a fleet of 20 Transit Connect hybrid taxi and van prototypes in some of the world’s most demanding traffic conditions.
These Transit Connects build on the success of the world’s first hybrid taxi – the Ford Escape Hybrid – which also was the world’s first hybrid SUV and the first North American-built hybrid. Many Escape Hybrid taxis are still on the road, moving passengers for more than 350,000 miles each and still using their original batteries.
Today, Ford is America’s top-selling plug-in hybrid brand and second in overall U.S. electrified vehicle sales.
New Services
Applying approximately two decades of leadership in EVs and commercial vehicles, Ford also is working on a suite of services to make EVs even easier to live with.
“Innovative services can be as important to customers as the electrified vehicles themselves,” said Hau Thai-Tang, group vice president of Purchasing and Ford’s EV champion. “We are investing in solutions to help private customers as well as commercial fleet owners seamlessly incorporate these new vehicles and technologies into their lives.”
Ford already has a memorandum of understanding with several other automakers in Europe to create an ultra-fast charging network projected to be significantly faster than the most powerful charging system deployed today. An initial target of about 400 sites in Europe is planned. By 2020, consumers should have access to thousands of high-powered charging points.
Ford also is piloting wireless technology on company EVs in the U.S. and Europe that make recharging as easy as pulling into a parking spot so drivers never forget to recharge. Wireless recharging extends electric-only range for short distance commuters, even during quick stops. FordPass® also can help consumers reserve charging times.
Understanding customers
Ford has been extensively studying how past and current EV owners use their vehicles. The company has sold more than 520,000 electrified vehicles in North America since 2005 and 560,000 globally.
In studying 33,000 Ford EV owners that have made 58 million unique trips, Ford has learned:
- 88 percent of customers’ habitual daily driving distance is 60 miles or less. For plug-in hybrids, the average refueling distance is 680 miles, making gas station trips rare
- Customers want as much electric range as possible, but range anxiety drops over time as they become more comfortable and familiar with the technology
- 80 percent of Ford EV customers charge once a day; 60 percent during evenings
- Ford EV customers collectively have plugged in their vehicles a total of 9.4 million nights
An overwhelming majority of Ford EV owners expect to replace their current EV with a new one, additional Ford research shows. Specifically:
- 92 percent of battery electric car customers say they will purchase another battery electric vehicle as their next purchase
- 87 percent of plug-in hybrid customers want another plug-in for their next vehicle
1/03/17
Ford Service Advice: Do I Need a Tire Rotation? | Service Advice | Ford
This video will explain the importance of having your tires rotated to improve tire life and overall performance of your vehicle.
1/02/17
How to Drive Through an Ice Storm | Extreme Weather Driving Tips | Ford
Ice storms can be very beautiful, yet hazardous. Follow these tips if you encounter a dangerous ice storm to stay safe while driving.
Ford owners want to go everywhere in their vehicles, no matter what type of weather they might run into. This video series provides helpful tips for navigating any type of extreme weather situation on the road.
Drive with confidence—no matter what Mother Nature throws at you.
1/01/17
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