Compare 2018 Toyota Tundra with 2018 Ford F-150 | Head to Head | Ford

Thinking about buying a 2018 Toyota Tundra? Consider the 2018 F-150 with best-in-class 470 lb.-ft. of torque, best-in-class towing of 13,200 lbs., best-in-class payload of 3,270 lbs. and the highest gas mileage of any full-size pickup truck in America.* The new F-150 body is up to 700 lbs. lighter than the previous generation because it’s made of high-strength, military-grade aluminum alloy. Become part of America’s best-selling brand** with the 2018 Ford F-150.

*When properly configured. EPA-estimated rating of 20 city/26 hwy/22 combined mpg, 2.7L EcoBoost®, 4x2. Actual mileage will vary. Class is Full-Size Pickups under 8,500 lbs. GVWR based on Ford segmentation.
**Based on 2017 CY sales.

The 2018 F-150: Wrangling Clowns | F-150 | Ford

With best-in-class* towing you’ll be able to tow some serious, or some silly, weight. Just one of the many reasons the 2018 Ford F-150 doesn’t just raise the bar. It is the bar.

*Max towing on F-150 XL SuperCrew®, 6.5’ box, 3.5L EcoBoost, 4X2 and Max Trailer Tow Pkg. Not shown. Class is Full-Size Pickups under 8,500 lbs. GVWR based on Ford segmentation.

Compare 2018 Chevy Camaro With 2018 Ford Mustang | Head to Head | Ford

Thinking about buying a 2018 Chevy Camaro? Consider the 2018 Ford Mustang* with Selectable Drive Modes, four different exhaust notes, class-exclusive customizable 12-inch LCD digital instrument cluster, Drag Strip drive mode** and electronic line-lock.† Become part of America's best-selling†† brand with the 2018 Ford Mustang.

*Optional features shown. Class is High-Power Sports Cars based on Ford segmentation.
**Track use only. Mustang GT in Drag Strip mode with Performance Package and the 10-speed automatic.
†Track use only.
††Based on 2017 CY sales.

The 2018 Ford F-150 meets the Kraft Wienermobile | F-150 | Ford

Sometimes in your blind spot there might be an iconic vehicle. Good thing the 2018 Ford F-150 has your truck and your trailer’s blind spot covered with available BLIS with Trailer Coverage.

Compare 2018 Chevy Silverado 1500 with 2018 Ford F-150 | Head to Head | Ford

Thinking about buying a 2018 Chevy Silverado 1500? Consider the 2018 F-150 with best-in-class 470 lb.-ft. of torque, best-in-class towing of 13,200 lbs., best-in-class payload of 3,270 lbs. and the highest gas mileage of any full-size pickup truck in America.* The new F-150 body is up to 700 lbs. lighter than the previous generation because it’s made of high-strength, military-grade aluminum alloy. Become part of America’s best-selling brand** with the 2018 Ford F-150.

*When properly configured. EPA-estimated rating of 20 city/26 hwy/22 combined mpg, 2.7L EcoBoost®, 4x2. Actual mileage will vary. Class is Full-Size Pickups under 8,500 lbs. GVWR based on Ford segmentation.
**Based on 2017 CY sales.

The 2018 F-150: The Right Tool for Your Needs | F-150 | Ford

Having the right tool and the right power for the job* – now, that’s working smarter. That’s why the 2018 Ford F-150 doesn’t just raise the bar. It is the bar.

*Max towing on F-150 XL SuperCrew®, 6.5’ box, 3.5L EcoBoost, 4X2 and Max Trailer Tow Pkg. Not shown. Class is Full-Size Pickups under 8,500 lbs. GVWR based on Ford segmentation.

Ford Trucks – The Modern Workhorse | Built Ford Proud | Ford

We know your truck is your workhorse, which is why it is Built Ford Tough.

Compare 2018 Jeep Cherokee with 2018 Ford Escape | Head to Head | Ford

Thinking about buying a Jeep Cherokee? Consider the 2018 Ford Escape with NHTSA 5-Star Crash Safety Rating* and hands-free, foot-activated liftgate. Become part of America's best-selling brand** with the 2018 Ford Escape.

*Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (http://www.safercar.org).
**Based on 2017 CY sales.

The Future is Built | Built Ford Proud | Ford

Let the other guys keep dreaming of the future. We’ll be over here building it. Built Ford Proud.

Compare 2018 Ram 1500 with 2018 Ford F-150 | Head to Head | Ford

Thinking about buying a 2018 Ram 1500? Consider the 2018 F-150 with best-in-class 470 lb.-ft. of torque, best-in-class towing of 13,200 lbs., best-in-class payload of 3,270 lbs. and the highest gas mileage of any full-size pickup truck in America.* The new F-150 body is up to 700 lbs. lighter than the previous generation because it’s made of high-strength, military-grade aluminum alloy. Become part of America’s best-selling brand** with the 2018 Ford F-150.

*When properly configured. EPA-estimated rating of 20 city/26 hwy/22 combined mpg, 2.7L EcoBoost®, 4x2. Actual mileage will vary. Class is Full-Size Pickups under 8,500 lbs. GVWR based on Ford segmentation.
**Based on 2017 CY sales.

Ford Trucks – Built Ford Tough | Built Ford Proud | Ford

Ford Trucks – Built Ford Tough | Built Ford Proud | Ford

The Family Name | Built Ford Proud | Ford

The Family Name | Built Ford Proud | Ford

Demos with Drones: Adaptive Cruise Control with Stop-and-Go | F-150 | Ford

See how the Ford F-150 continues to get smarter and smarter with a demonstration of new available adaptive cruise control with stop-and-go,* shot almost entirely with drones.

*Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle.

Longest-Tenured Ford Employee: Willie Fulton Jr. | Go Further | Ford

At 86 years old with 65 years of experience at Ford Motor Company, Willie Fulton Jr. has seen it all. His passion for his work and for the brand has kept him at the Rouge Complex through decades, and he’s showing no sign of slowing down. Thanks for everything you do, Willie.

Compare 2018 Honda CR-V with 2018 Ford Escape | Head to Head | Ford

Thinking about buying a Honda CR-V? Consider the 2018 Ford Escape with maximum towing capacity of 3,500 lbs.,* 245 hp,** NHTSA 5-Star Crash Safety Rating† and Available Intelligent 4WD. Become part of America's best-selling brand†† with the 2018 Ford Escape.

*When properly equipped with Class II Trailer Tow Package.
**Available 2.0-liter engine. Horsepower rating achieved with 93-octane fuel.
†Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (http://www.safercar.org).
††Based on 2017 CY sales.

Speed Therapy: Boost Your Mood | Go Further | Ford

A performance car does much more than get you from A to B — it could be a valuable part of your daily well-being routine.

Compare 2018 Hyundai Tucson with 2018 Ford Escape | Head to Head | Ford

Thinking about buying a 2018 Hyundai Tucson? Consider the 2018 Ford Escape with available enhanced active park assist,* more cargo room behind the front seats,** available hands-free, foot-activated liftgate and available Intelligent 4WD. Become part of America's best-selling† brand with the 2018 Ford Escape.

*Driver-assist features are supplemental and do not replace the driver's attention, judgment and need to control the vehicle.
**With the second-row seat back folded.
†Based on 2017 CY sales.

Demos with Drones: Adaptive Cruise Control with Stop-and-Go | F-150 | Ford

See how the Ford F-150 continues to get smarter and smarter with a demonstration of new available adaptive cruise control with stop-and-go,* shot almost entirely with drones.

*Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle.

Compare 2018 Dodge Challenger With 2018 Ford Mustang | Head to Head | Ford

Thinking about buying a 2018 Dodge Challenger? Consider the 2018 Ford Mustang* with Selectable Drive Modes, four different exhaust notes, class-exclusive customizable 12-inch LCD digital instrument cluster, Drag Strip drive mode** and Electronic line-lock.† Become part of America's best-selling†† brand with the 2018 Ford Mustang.

*Optional features shown. Class is High-Power Sports Cars based on Ford segmentation.
**Track use only. Mustang GT in Drag Strip mode with Performance Package and the 10-speed automatic.
†Track use only.
††Based on 2017 CY sales.

53 Seconds: An F-150 is Built | Innovation | Ford

Watch as Ford Motor Company flexes its manufacturing muscles, where a new Ford F-150 rolls off the line every 53 seconds at the Rouge Complex in Dearborn, Michigan. Designers, engineers, plant workers and advanced robotics work seamlessly together to produce this iconic truck.

Compare 2018 Nissan Titan with 2018 Ford F-150 | Head to Head | Ford

Thinking about buying a 2018 Nissan Titan? Consider the 2018 F-150 with best-in-class 470 lb.-ft. of torque, best-in-class towing of 13,200 lbs., best-in-class payload of 3,270 lbs. and the highest gas mileage of any full-size pickup truck in America.* The new F-150 body is up to 700 lbs. lighter than the previous generation because it’s made of high-strength, military-grade aluminum alloy. Become part of America’s best-selling brand** with the 2018 Ford F-150.

*When properly configured. EPA-estimated rating of 20 city/26 hwy/22 combined mpg, 2.7L EcoBoost®, 4x2. Actual mileage will vary. Class is Full-Size Pickups under 8,500 lbs. GVWR based on Ford segmentation.
**Based on 2017 CY sales.

Demos with Drones: Pro Trailer Backup Assist™ | F-150 | Ford

Sure, you can back up in a straight line, but let’s see how the Ford F-150 fares with a winding course, using only available Pro Trailer Backup Assist.™*

*Optional features shown. Driver-assist features are supplemental and do not replace the driver’s attention, judgment and the need to control the vehicle.

Compare 2018 Subaru Forester with 2018 Ford Escape | Head to Head | Ford

Thinking about buying a 2018 Subaru Forester? Consider the 2018 Ford Escape with available enhanced active park assist,* maximum towing capacity of 3,500 lbs.,** available hands-free, foot-activated liftgate and available Intelligent 4WD. Become part of America's best-selling† brand with the 2018 Ford Escape.

*Driver-assist features are supplemental and do not replace the driver's attention, judgment and need to control the vehicle.
 **Available 2.0L EcoBoost® engine. When properly equipped with Class II Trailer Tow Package. †Based on 2017 CY sales.

Demos with Drones: Pre-Collision Assist with Pedestrian Detection | F-150 | Ford

Take a look at how the Ford F-150 uses available Pre-Collision Assist with Pedestrian Detection* when it’s confronted with a pedestrian. And seriously, don’t try this at home.

*Driver-assist features are supplemental and do not replace the driver's attention, judgment and the need to control the vehicle. Pre-Collision Assist with Pedestrian Detection can detect pedestrians, but not in all conditions and does not replace safe driving. See owner’s manual for system limitations.

Compare 2018 Jeep Compass with 2018 Ford Escape | Head to Head | Ford

Thinking about buying a 2018 Jeep Compass? Consider the 2018 Ford Escape with available enhanced active park assist,* hands-free, foot-activated liftgate, available Intelligent 4WD, available adaptive cruise control and maximum towing capacity of 3,500 lbs.** Become part of America’s best-selling† brand with the 2018 Ford Escape.

*Driver-assist are supplemental and do not replace the driver’s attention, judgment, and need to control the vehicle.
**Available 2.0L EcoBoost® engine. When properly equipped with Class II Trailer Tow Package.
†Based on 2017 CY sales.

Compare 2018 Chevy Equinox with 2018 Ford Escape | Head to Head | Ford

Thinking about buying a Chevy Equinox? Consider the 2018 Ford Escape with available Enhanced Active Park Assist.* Become part of America's best-selling brand** with the 2018 Ford Escape. 

*Driver-assist features are supplemental and do not replace the driver's attention, judgment and need to control the vehicle.
**Based on 2017 CY sales.