- Ford display at North American International Auto Show encompasses
more than 66,000 square feet, includes new upper-level gallery; tops
previous years’ experiences, offerings
- Impressive displays include a 37.5-ton piece of the all-new F-150
moving assembly line simulation and a new upper-level exhibit area to
celebrate the 50th anniversary of Mustang
- The Ford stand’s many interactive features include numerous
opportunities to experience the Blue Oval’s full family of vehicles and
technologies, along with creative ways for showgoers to share their
experiences socially
DETROIT, Jan. 17, 2014 – Ford Motor Company’s stand at the
2014 North American International Auto Show includes a 37.5-ton display
that simulates a moving assembly line, as well as a chance to see the
all-new Mustang next to the original pony car.
Ford is offering its freshest vehicle lineup, latest technologies,
newest innovations and the coolest interactive exhibits at this year’s
auto show in Detroit. A new upper-level exhibit area will feature the
all-new Mustang positioned near the Concept II created by the 1962
Mustang design team.
Using 66,167 square feet of floor space for 82 vehicles and numerous
interactive displays, Ford is showcasing its full lineup of dynamic new
products. From “50 Years of Mustang” to discovering “The Future of
Tough,” courtesy of the all-new F-150, Ford’s display is a feast for the
senses. The show is open to the public Jan. 18-26 at Cobo Center in
Detroit.
“Consumers will be able to interact with Ford vehicles in new and
exciting ways that will capitalize on the strength and quality of our
products,” said David Tillapaugh, global auto show operations manager
for Ford. “There is no better stage than the auto show for audiences to
get a closer look at what makes the Blue Oval Go Further, or to
experience why our all-new Ford F-150 is Built Ford Tough.”
The Future of Tough
The all-new Ford F-150, America’s favorite truck, has been redefined as the toughest, smartest, most capable F-150 ever.
For the first time, the public will get to see the origins of the
2015 F-150, with the story of the truck being told through Ford’s
standards of durability, capability, efficiency and technology via The
Future of Tough, one of the main attractions of the NAIAS stand.
To tell a story this big, a massive display has been erected to
simulate the F-150 assembly line, with robotic pieces that dramatize the
creation of the vehicle. Four trucks in various stages of build,
starting with a steel frame, are showcased. The display, measuring 22
feet in height and 75,000 pounds, moves the trucks from left to right,
lowering and raising each vehicle via central elevators to show
consumers a different stage of F-150 construction. As each version of
the truck is explained, the vehicle is then raised back into the air.
“Each stage of the truck’s construction follows the themes of
durability, capability, efficiency and technology,” said Tillapaugh.
“F-150 has been reengineered to higher standards, and with more
technology than it has ever had before. This display will help consumers
understand the levels to which Ford’s engineering team went to bring it
to life.”
Celebrating Mustang
The iconic pony car that has inspired so many over five decades is
back as Ford shows off the all-new Mustang, opening up a part of its
auto show stand to the public for the first time.
The 2015 Mustang – loaded with technologies and world-class levels of
performance – takes center stage at the Ford stand this year. A new
upper-level exhibit area provides a special celebration for the 50
th
anniversary of Mustang. Visitors to this space will be immersed in
cultural and historic artifacts, as well as references to Mustang’s
impact on fashion, film, food and fun throughout its life.
Young Mustang fans can be among the first in the world to make their own free Auto Show Edition Mustang model from Revell
®
– a worldwide leader in the hobby industry. The all-new Mustang model
kit will be offered while supplies last, and can be assembled in
minutes. It is the first licensed product offering for the all-new Ford
Mustang.
Prominently displayed on Ford’s show floor is the history and future
of Mustang encapsulated with multiple versions of the pony car,
including the original model and Concept II. The display features the
all-new Mustang convertible with a 2.3-liter EcoBoost
® engine and a Mustang GT with 5.0-liter V8. Front and center is an all-new Race Red Mustang GT fastback.
A live engagement presentation and immersive film on an LED screen is
also part of the Ford NAIAS display. Visitors can take part in the
narration and presentation via two cameras, with the footage used to
capture highlights of showgoers checking out the Mustang exhibit.
An adjacent ST enthusiast area provides racing simulators for two
people to go head-to-head on a road course and compete for winning times
they can then share via social networks.
“This is the largest consumer experience Ford has ever had, and it
provides the greatest number of opportunities for engaging visitors in
Ford’s history at the North American International Auto Show,” said
Tillapaugh. “Right at the entrance, visitors will be greeted with the
opportunity to take part in the displays and see what makes Ford Go
Further.”