Compare 2018 Toyota Tundra with 2018 Ford F-150 | Head to Head | Ford

Thinking about buying a 2018 Toyota Tundra? Consider the 2018 F-150 with best-in-class 470 lb.-ft. of torque, best-in-class towing of 13,200 lbs., best-in-class payload of 3,270 lbs. and the highest gas mileage of any full-size pickup truck in America.* The new F-150 body is up to 700 lbs. lighter than the previous generation because it’s made of high-strength, military-grade aluminum alloy. Become part of America’s best-selling brand** with the 2018 Ford F-150.

*When properly configured. EPA-estimated rating of 20 city/26 hwy/22 combined mpg, 2.7L EcoBoost®, 4x2. Actual mileage will vary. Class is Full-Size Pickups under 8,500 lbs. GVWR based on Ford segmentation.
**Based on 2017 CY sales.

The 2018 F-150: Wrangling Clowns | F-150 | Ford

With best-in-class* towing you’ll be able to tow some serious, or some silly, weight. Just one of the many reasons the 2018 Ford F-150 doesn’t just raise the bar. It is the bar.

*Max towing on F-150 XL SuperCrew®, 6.5’ box, 3.5L EcoBoost, 4X2 and Max Trailer Tow Pkg. Not shown. Class is Full-Size Pickups under 8,500 lbs. GVWR based on Ford segmentation.

Compare 2018 Chevy Camaro With 2018 Ford Mustang | Head to Head | Ford

Thinking about buying a 2018 Chevy Camaro? Consider the 2018 Ford Mustang* with Selectable Drive Modes, four different exhaust notes, class-exclusive customizable 12-inch LCD digital instrument cluster, Drag Strip drive mode** and electronic line-lock.† Become part of America's best-selling†† brand with the 2018 Ford Mustang.

*Optional features shown. Class is High-Power Sports Cars based on Ford segmentation.
**Track use only. Mustang GT in Drag Strip mode with Performance Package and the 10-speed automatic.
†Track use only.
††Based on 2017 CY sales.

The 2018 Ford F-150 meets the Kraft Wienermobile | F-150 | Ford

Sometimes in your blind spot there might be an iconic vehicle. Good thing the 2018 Ford F-150 has your truck and your trailer’s blind spot covered with available BLIS with Trailer Coverage.

Compare 2018 Chevy Silverado 1500 with 2018 Ford F-150 | Head to Head | Ford

Thinking about buying a 2018 Chevy Silverado 1500? Consider the 2018 F-150 with best-in-class 470 lb.-ft. of torque, best-in-class towing of 13,200 lbs., best-in-class payload of 3,270 lbs. and the highest gas mileage of any full-size pickup truck in America.* The new F-150 body is up to 700 lbs. lighter than the previous generation because it’s made of high-strength, military-grade aluminum alloy. Become part of America’s best-selling brand** with the 2018 Ford F-150.

*When properly configured. EPA-estimated rating of 20 city/26 hwy/22 combined mpg, 2.7L EcoBoost®, 4x2. Actual mileage will vary. Class is Full-Size Pickups under 8,500 lbs. GVWR based on Ford segmentation.
**Based on 2017 CY sales.

The 2018 F-150: The Right Tool for Your Needs | F-150 | Ford

Having the right tool and the right power for the job* – now, that’s working smarter. That’s why the 2018 Ford F-150 doesn’t just raise the bar. It is the bar.

*Max towing on F-150 XL SuperCrew®, 6.5’ box, 3.5L EcoBoost, 4X2 and Max Trailer Tow Pkg. Not shown. Class is Full-Size Pickups under 8,500 lbs. GVWR based on Ford segmentation.

Ford Trucks – The Modern Workhorse | Built Ford Proud | Ford

We know your truck is your workhorse, which is why it is Built Ford Tough.

Compare 2018 Jeep Cherokee with 2018 Ford Escape | Head to Head | Ford

Thinking about buying a Jeep Cherokee? Consider the 2018 Ford Escape with NHTSA 5-Star Crash Safety Rating* and hands-free, foot-activated liftgate. Become part of America's best-selling brand** with the 2018 Ford Escape.

*Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (http://www.safercar.org).
**Based on 2017 CY sales.

The Future is Built | Built Ford Proud | Ford

Let the other guys keep dreaming of the future. We’ll be over here building it. Built Ford Proud.

Compare 2018 Ram 1500 with 2018 Ford F-150 | Head to Head | Ford

Thinking about buying a 2018 Ram 1500? Consider the 2018 F-150 with best-in-class 470 lb.-ft. of torque, best-in-class towing of 13,200 lbs., best-in-class payload of 3,270 lbs. and the highest gas mileage of any full-size pickup truck in America.* The new F-150 body is up to 700 lbs. lighter than the previous generation because it’s made of high-strength, military-grade aluminum alloy. Become part of America’s best-selling brand** with the 2018 Ford F-150.

*When properly configured. EPA-estimated rating of 20 city/26 hwy/22 combined mpg, 2.7L EcoBoost®, 4x2. Actual mileage will vary. Class is Full-Size Pickups under 8,500 lbs. GVWR based on Ford segmentation.
**Based on 2017 CY sales.