4/09/11

Ford F-150 EcoBoost Torture Test On NBC TV Sunday, April 10th 4:30pm EDT

The F-150 EcoBoost Torture Test, one of the most daring projects ever undertaken here at Ford, gets the national spotlight this Sunday on NBC.

In full public view, we threw everything we could at the new 3.5-liter EcoBoost F-150 engine in a series of grueling tests designed to prove the toughness and durability of this innovative new truck engine.

And then, after it was all over, we tore down the EcoBoost engine in front of 1,000 spectators at the North American International Auto Show.

This Sunday at 4:30 p.m. EDT NBC will broadcast “Ford F-150 EcoBoost Torture Test," which details the incredible punishment inflicted on the 3.5 liter engine.. The program, narrated by Mike Rowe of Dirty Jobs fame, uses footage from the six webisodes and the tear down event.

It's highly unusual for a network to broadcast a program about an engine. But the new EcoBoost F-150 engine is no ordinary engine. We thought your readers/viewers/listeners would like to know about the program, so here are the details:

What: Ford F-150 EcoBoost Torture Test, a ½ hour program detailing the incredible journey of EcoBoost engine 448AA.
When: 4:30 p.m. EDT, Sunday, 4/10
Where: NBC
Live Chat: 4:30-5:30 p.m. with Jim Mazuchowski, V6, Manager of V6 Engines, at http://www.thefordstory.com/

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