As a way to reach younger consumers and ignite their passion for its vehicles, Ford Motor Company is expanding its motorsports programs to encompass action sports, one of the most viewed sporting events today.
Nontraditional forms of motorsport -- drifting and rallycross, and stage rally and off-road truck racing among younger demographics -- have captured the fascination of many around the globe and are becoming the motorsports of choice for Millennials.
Ford Racing's involvement in action motorsports with drivers like Ken Block, Brian Deegan, Tanner Foust and Vaughn Gittin Jr. and through the Octane Academy gives Ford Motor Company a high-profile place in the culture of action sports
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