Two new V6 engines dominate F-150 sales

With its powerful and fuel-efficient 3.5-liter twin-turbo V6, the 365-horsepower Ford F-150 EcoBoost® is outselling all other competitive six-cylinder trucks combined. The new EcoBoost V6 is one of four new fuel-efficient engines Ford introduced in the F-150 for 2011. Another of those new engines – a 3.7-liter, 302-horsepower V6 – also outsells all other competitive V6 engines in full-sized trucks from Chevrolet, GMC, Dodge and Toyota. According to sales data from J.D. Power and Associates, both new Ford truck engines accounted for 79.5 percent market share of V6 full-sized trucks sold in July