- Ford surpassed its previous full-year hybrid sales record set in 2010 of 35,496 vehicles in just the first five months of 2013
- Ford is projected to sell approximately 37,000 hybrid vehicles through May, for around a 375 percent increase over the same period last year
- Ford Fusion Hybrid is projected to deliver its best May sales ever; Ford Fusion Energi is also projected to achieve its best sales month since its introduction in February
- Ford C-MAX Hybrid and Ford Fusion Hybrid continue to draw new customers to the Ford brand, with conquest rates at 64 percent and 67 percent, respectively; Toyota is the top competitive conquest brand
C-MAX Hybrids being built at Michigan Assembly Plant in Wayne, Mich. MAP the only manufacturing site in the world to build vehicles with five different fuel-efficient powertrains on the same line, and the only one to build four vehicles that deliver 40 mpg or more in real-world driving. In addition to the C-MAX Hybrid, MAP produces Focus Electric, the C-MAX Energi plug-in hybrid, as well as the conventional Focus and Focus ST high performance model.
DEARBORN, Mich., May 31, 2013 – Ford Motor Company bested
its previous full-year hybrid sales record in just the first five months
of 2013, driven by the product strength of its new electrified vehicle
lineup including Ford C-MAX Hybrid, Ford C-MAX Energi, Ford Fusion
Hybrid and Ford Fusion Energi, as well as Lincoln MKZ Hybrid.
Ford beat its previous full-year hybrid sales record of 35,496
vehicles in 2010 with projected sales of 37,000 through May, an increase
of more than 375 percent over the same period last year. Ford is now
second only to Toyota in the number of hybrid vehicles it sells in the
United States with its market share continuing to grow, up from 3
percent last year to an all-time-high 15.5 percent through April 2013.
“We’re working tirelessly to get as many hybrids to the market as
we can right now to meet this unprecedented customer demand for our
electrified vehicles,” said Erich Merkle, Ford U.S. sales analyst. “The
success we are experiencing with hybrids is energizing the whole
company.”
Ford C-MAX Hybrid and Ford Fusion Hybrid continue to draw new
customers to the Ford brand, with conquest rates remaining highest in
the Ford showroom since the launch of both vehicle lines. Fusion Hybrid
conquest sales are holding steady at 67 percent, with C-MAX Hybrid at 63
percent. The new lineup continues to draw new customers from Toyota and
Honda, with most conquest sales coming from Toyota.
Ford Fusion Hybrid continues to fly off dealer lots, attaining some
of the highest turn rates in the Ford showroom. Fusion Hybrid is
turning in just 14 days on average as customers are drawn to the all-new
car’s fuel economy, styling and design. This turn rate is even higher
in key markets like Los Angeles, at just 10 days. Fusion Hybrid
represents an all-time-high percentage of overall Fusion sales, at 15
percent.
Ford Fusion Energi plug-in hybrid – the newest addition to Ford’s
electrified vehicle lineup – is also expected to achieve its best sales
month ever since its launch in February.
“Our all-new electrified vehicle lineup is drawing new customers to
the Ford brand,” said C.J. O’Donnell, Ford electrification group
marketing manager. “We are growing our business by providing
fuel-efficient products that don’t force customers to compromise the
design, technology and comfort that are available across the Ford
lineup.
“We’re hearing from our dealers they literally can’t keep our
hybrids in stock,” O’Donnell added. “This is particularly evident in key
markets like California.”
Ford is delivering the power of choice
Ford is seeing demand for fuel economy across its lineup as the
brand ranks No. 1 in fuel economy customer satisfaction by J.D. Power
and now beats Toyota for leading efficiency in every segment where both
companies compete.
Ford’s newest plug-in vehicle – Fusion Energi – gives customers yet
another Ford option when shopping electrified vehicles. The new Fusion
Energi joins Focus Electric, Fusion Hybrid, C-MAX Hybrid and C-MAX
Energi.