Ford Puts First Truck Customers Behind Wheel of the All-New F-150 to Kick Off ‘You Test’ Video Series

• Out of more than 15,000 entrants, four truck customers won the opportunity to be the first to test the all-new 2015 F-150 – the smartest, toughest, most capable Ford F-150 pickup yet
• Each of the four customers is testing a 2015 Ford F-150 Lariat 3.5-liter EcoBoost^® 4x4 around North America – from off-road in the Arizona desert; to hauling boulders in Oregon; to towing hay bales in Montana; to transporting supplies across the Arctic from Fairbanks, Alaska, to Inuvik, Northwest Territories, Canada
• First customer “You Test” video debuts today at BuiltToughTest.com to show truck customers just how tough the all-new F-150 is on the job and in customers’ hands

Four lucky truck customers are taking their turn behind the wheel of the all-new F-150, Ford’s toughest, smartest, most capable F-150 yet, to put it through some of the toughest testing to date – their own.

Beginning today, the first of four videos in the “You Test” series will show how these customers tested the all-new F-150 at BuiltToughTest.com.

These truck customers were selected from more than 15,000 submissions, in which entrants described how they would test the toughness of the new F-150 pickup.

“Our four winners demonstrate how Built Ford Tough isn’t simply a tagline – it’s our brand commitment that F-150 gets the job done, day in and day out,” said Doug Scott, Ford Truck Group marketing manager. “The videos show real-world testing beyond testing already conducted by Ford engineers. This is what matters most – serving our customers.”

Truck shoppers excited to see how tough the all-new F-150 is will witness each of the four customers testing a 2015 F-150 Lariat 3.5-liter EcoBoost^® 4x4 in different regions of North America. They will be tackling such challenges as military-intensive off-road trails in the desert, hauling rocks, towing hay bales and transporting supplies more than 900 miles.

Proving it in Yuma

The first video features Brian Schober, a systems engineer for military vehicle testing, in Yuma, Arizona.

Schober ran the 2015 F-150 through a series of off-road tests in the Arizona desert – some of which are used for the military vehicles he tests. The F-150’s durability was proven in 36 straight hours navigating a rugged 10-mile loop, which included rock crawls, sand washes and suspension challenges in triple-digit temperatures.

“I work at the U.S. Army proving grounds where I drive approximately 350 miles a day on gravel and dirt roads, hauling parts and people. I’ve gone through my fair share of vehicles,” said Schober. “We currently rent a 2013 F-150 and consider it a workhorse. With a new F-150 on my radar for my next vehicle, the 2015 looks like it will do the trick.”

EcoBoost power, efficiency and popularity

More than 550,000 F-150s with 3.5-liter EcoBoost engines have been sold since the availability of EcoBoost starting in 2011.

F-150 is the preferred light-duty pickup among workers in some of the toughest vocations.*

Videos of the three other winners testing the all-new F-150 will be posted in the coming weeks, showcasing the truck hauling boulders in Oregon, towing bales of hay in Montana, and transporting supplies more than 900 miles on primarily gravel roads from Fairbanks, Alaska, to Inuvik in the Northwest Territories in Canada.

* Percentage based on IHS Automotive, Polk U.S. light-duty pickups; Ford F-150, Chevrolet Silverado 1500, GMC Sierra 1500, Chevrolet Avalanche 1500, Ram 1500 and Toyota Tundra combined new registrations January 2013 to May 2014 (year-to-date) within: Admin-Environmental Quality Programs, Agricultural Production-Livestock, Auto Repair Services and Parking/Rental, Electric Gas and Sanitary Services, Emergency Vehicles, Executive Legislative and General Government, Heavy Construction Except Building, Hazardous Materials, Road/Highway Maintenance, Pipelines Except Natural Gas, Manufacturing, Agriculture/Farm, Roofing Siding and Sheet Metal Work, Specialized Heavy Hauling, Landscaping.

All-New 2015 Ford Mustang Begins Production at Flat Rock Assembly Plant; Marks Global Availability of Iconic Pony Car

• 2015 Mustang starts production at Ford’s Flat Rock Assembly Plant; car to be exported globally for the first time in its 50-year history

• New Mustang goes on sale this fall in the United States, and in more than 120 countries next year

• Mustang sets new performance and dynamics benchmarks for the brand with world-class handling, more precise steering control and enhanced ride comfort

The highly anticipated, all-new Ford Mustang rolls off the line today at Flat Rock Assembly Plant, marking production of the sixth-generation pony car. For the first time in its 50-year history, Mustang will be available globally to customers in more than 120 countries around the world.

The addition of a right-hand-drive Mustang to Ford’s global vehicle lineup will allow the iconic pony car to be exported to more than 25 right-hand-drive markets around the world, including the United Kingdom, Australia and South Africa.

“Mustang is and will continue to be an automotive icon,” said Joe Hinrichs, Ford president of The Americas. “Expanding its availability globally affords our customers around the world the opportunity to have a true firsthand Mustang experience – one unlike any other.”

In April, Ford celebrated the 50th anniversary of the original Mustang. In commemoration of this, each 2015 model will be adorned with a badge on the instrument panel that includes the galloping pony logo and the words “Mustang – Since 1964.”

Mustang’s impact goes well beyond the more than 9.2 million cars sold in its 50 years of continuous production. It has made thousands of appearances in film, television, music and video games, and is the most-liked vehicle on Facebook, with close to 8 million likes.

An enhanced experience, but still a true Mustang

The way Mustang looks, drives and sounds is key to the visceral experience that makes drivers want to get in and hit the open road. The clean-sheet design of both Mustang fastback and convertible evokes the essential character of the brand, retaining key design elements – including the long sculpted hood and short rear deck – in a contemporary execution.

With more options to choose from, there is a Mustang to fit any lifestyle. The upgraded V8 is joined by a 3.7-liter V6 and an all-new 2.3-liter EcoBoost^® engine that brings state-of-the-art technology to Mustang.

Mustang GT continues with the latest edition of the throaty 5.0-liter V8 – now featuring upgraded valvetrain, new intake manifold and improved cylinder heads – that yields 435 horsepower and 400 lb.-ft. of torque.

The Mustang 2.3-liter EcoBoost engine uses direct injection, variable cam timing and a twin-scroll turbocharger to deliver the performance Mustang drivers expect with an output of 310 horsepower and 320 lb.-ft. of torque.

With Mustang, it’s all in the ride

When life throws drivers a curve, the all-new Mustang sets new handling benchmarks for the brand, delivering world-class dynamics and ride quality.

Mustang features all-new front and rear suspension systems. At the front, a new perimeter subframe helps to stiffen the structure while reducing mass, providing a better foundation for more predictable wheel control that benefits handling, steering and ride.

At the rear is an all-new integral-link independent suspension. Geometry, springs, dampers and bushings are all specially tuned for this high-performance application. New aluminum rear knuckles help reduce unsprung mass for improved ride and handling.

Transformed Flat Rock Assembly Plant

In 2013, nine years after moving Mustang production there, Flat Rock Assembly Plant celebrated the 1 millionth Mustang built at the facility.

“What an honor it is for the hardworking and dedicated UAW Local 3000 workers of Flat Rock Assembly Plant to build the next-generation Mustang,” said UAW Vice President Jimmy Settles. “I don’t think there is any place in the world where this vehicle is not known. To build it right here in Michigan is something to be proud of.”

In the last year, the plant has been transformed. As part of a $555 million investment, it has added a state-of-the-art, fully flexible body shop to allow multiple models to be produced on the same line, supporting Ford’s flexible manufacturing efforts. Other technologies recently incorporated at Flat Rock include three-wet paint process, dirt detection and laser brazing.

In addition to Mustang, Flat Rock Assembly Plant also produces Ford Fusion. The facility has approximately 3,000 employees working two shifts at full line speed.

Flat Rock Assembly Plant has been producing vehicles since 1987, when it opened as Mazda Motor Manufacturing USA and built Mazda MX-6. Ford purchased a 50 percent share in the facility in 1992, and it was renamed AutoAlliance International. Over the years, the plant has produced Mazda 626, Mazda6, Mercury Cougar and Ford Probe.

Detroit Lions and Ford Motor Company Announce Quick Lane Bowl Game at Ford Field

• Ford Motor Company’s Quick Lane Tire & Auto Center has been designated by the Detroit Lions as title sponsor of an annual college football bowl game to be held at Ford Field

• The Quick Lane Bowl will feature teams from the Big Ten Conference and Atlantic Coast Conference

• The bowl game will air nationally on ESPN, Dec. 26, 2014 at 4:30 p.m.

The Detroit Lions and Ford Motor Company announced today a multiyear agreement designating Ford’s Quick Lane Tire & Auto Center as title sponsor for an annual college football bowl game held at Ford Field in Detroit. This year’s game is scheduled for Dec. 26 at 4:30 p.m. The Quick Lane Bowl will air nationally on ESPN.

Tickets for the game are available for purchase at quicklanebowl.com, the Ford Field box office (open Monday through Friday, 10 a.m. to 6 p.m.) or by calling 877.212.8898.

“With a national platform to showcase the city of Detroit as well as Southeast Michigan football tradition, it was important for us to partner with an organization like Quick Lane who has a strong local and national presence,” said Detroit Lions President Tom Lewand. “We look forward to collaborating to institute a great bowl game tradition at Ford Field for years to come.”

The Quick Lane Bowl will feature teams from the Big Ten Conference and Atlantic Coast Conference. At the end of the college football season, officials from both conferences will meet with bowl officials to determine the best possible matchup and choose their team representatives.

“We are delighted to have the opportunity to help kick off a new football tradition,” said Frederiek Toney, vice president, Ford Motor Company and president, Ford Customer Service. “With more than 700 Quick Lanes available in communities across the United States, we’re hoping to continue to raise awareness among consumers about the fast service, value and convenience our Quick Lane Tire & Auto Center delivers.”

The Detroit Lions are only the second NFL team (after the Houston Texans) to host and operate a college football bowl game. The team’s entertainment division, DLI Entertainment, has promoted multiple large-scale shows and events at Ford Field, including seven consecutive sold-out Kenny Chesney concerts, Taylor Swift, the 2003 Basketbowl, 2008 NCAA Men’s Basketball Regionals, 2009 NCAA Men’s Basketball Final Four and the 2010 NCAA Men’s Ice Hockey Frozen Four.

Ford Motor Company Fund Celebrates Jackie Robinson West Little League U.S. Champions with Annual Scholarship

• Ford to contribute toward scholarship honoring accomplishments of the Jackie Robinson West Little League U.S. Champions
• Scholarship will build on Ford’s long manufacturing presence in Chicago and legacy of supporting education
• Ford Motor Company Fund, the charitable arm of Ford Motor Company, donates more than $8 million a year toward scholarships and other education initiatives
  

Ford Motor Company is honoring the accomplishments of the Jackie Robinson West Little League U.S. Champions by contributing to an annual scholarship at the team’s namesake, the Jackie Robinson Foundation.

Jackie Robinson West captured the hearts of fans in Chicago and across the country as the team advanced from its home field on the city’s far South Side to become U.S. Little League Champions.

“Ford Motor Company Fund salutes the tremendous impact these youngsters and the Jackie Robinson West league have had on Chicago and across the nation,” said Ziad Ojakli, group vice president, Government and Community Relations, Ford Motor Company. “Supporting education has been a cornerstone of Ford since the company was founded more than 100 years ago. We’re proud to build on that legacy and our long manufacturing presence in Chicago by assisting a student who best exemplifies the ideals Jackie Robinson represented.”

Ford’s contribution of $10,000 a year will go toward a four-year Jackie Robinson Foundation college scholarship awarded to a member of the Jackie Robinson West Little League, beginning in summer 2015. The player earning the scholarship will join a select group of college-bound students chosen annually who receive grants and a host of mentoring services, internship placements and practical life skills during their four years of college.

Ford Motor Company Fund invests more than $8 million a year in scholarships and other education initiatives, including other support to the Jackie Robinson Foundation. Since 1973, the Jackie Robinson Foundation has awarded more than $65 million in scholarships and other support for 1,450 undergraduate and graduate students.

How Ford Engineers Made the All-New F-150 the Toughest-Looking, Most Aerodynamically Efficient F-150 Ever

• Distinctive Built Ford Tough style of the all-new F-150 pushes boundaries of bold design while increasing aerodynamic efficiency over the previous model

• F-150 evolves hallmark design cues from first F-Series trucks

• Restyled badge echoes design elements throughout

Designers of the 2015 Ford F-150 had a challenging goal to meet when they set out to reimagine the world’s best-selling pickup: Create an aerodynamic, efficient design that did not compromise the tough, bold looks that define Ford trucks.

The team succeeded.

The new F-150’s structured look features squared-off edges, shapes and surfaces that convey confidence, capability and work readiness. Yet these elements also work together to allow F-150 to slip through the air more efficiently.

“The truck’s sharp, boxy shape gives it a tough appearance, but actually the key to the design is aerodynamic efficiency – getting the most out of the shape,” said Brad Richards, Ford F-150 exterior design manager. “We made F-150 look tough and capable, while also reducing wind resistance.”

Aerodynamic testing ensures a happy medium

Richards and team accomplished the feat of balancing strength and efficiency by incorporating sharp edges into the overall design. The strategically designed edges convey toughness, but also enable airflow to hug the surfaces at the front portion of the truck. Rear corners are designed to allow the air to cleanly detach from the vehicle to reduce turbulence and swirling air that can cause drag and reduce efficiency. The improved aerodynamics help increase efficiency by reducing the work performed by the engine to overcome aerodynamic drag.

The grille is vertical, yet its outer portions are angled back and lead to the headlamps and bumper corners that are also swept back to smoothly direct airflow down the sides, reducing drag. The beveled leading edge of the hood helps promote smooth airflow to the windshield and roof.

As the design of the all-new F-150 evolved with clay models, wind tunnel testing enabled designers to see where they could gain greater aerodynamic efficiencies:

• Flush-mounted windshield eliminates need for molding that would disrupt smooth airflow
• Tailgate top is designed to act as a spoiler, giving air that flows off the roof a place to land before smoothly trailing off, reducing turbulence behind the truck
• Cargo box is narrower than the cab, with no reduction in box volume, which enhances airflow, while a trim piece prevents air from getting trapped between cab and box
• Rear corners including taillamps are precisely angled so air breaks off cleanly, reducing turbulence behind the truck
• The duct under the headlamp channels air through to the wheel housing and reduces the wake generated from the wheel.

“Testing in the wind tunnel helped us fine-tune a happy medium between styling, aerodynamics, engineering and cost,” said Richards. “We learned where we could push shape and design to reduce drag, and where to stop when we weren’t gaining anything.”

Toughness is in the details

“The shapes, lines, angles and motifs are much stronger on the all-new F-150, and the chiseled edges convey toughness,” said Richards. “The hallmark beltline along the outside mirrors is the strongest piece of Built Ford Tough DNA. That’s inspired by heavy equipment such as cranes and bulldozers. It looks good, but it also improves driver visibility.”

The dropped beltline styling element can be seen in the outline of the headlamps and taillamps, while bevels, angles and notches are incorporated into the hood, windshield and tailgate, as well as throughout the interior, including the sew patterns on the seats.

F-150 also retains heritage design cues, such as the familiar headlamp shape that evokes the grille surround of the 1948 Ford F-1 and wraparound steel front bumper.

New badge signifies efficiency, leadership

Design details of the truck carry over to the new badge design, in which the characters are shaped with bevels to mimic those found in the body design.

The signature “F” has been opened up to signify a lighter, more efficient truck, yet it’s also larger to emphasize F-Series truck leadership.

The new badge design, using a font called Bold Leadership, will eventually find its way onto all F-Series trucks – right on through to the medium-duty Ford F-750.

“F-Series is all about bold and tough,” said Marco Querciagrossa, who leads badge design for Ford vehicles. “We created a badge that confidently conveys that.”

Unleashed by Mustang: Ford Reveals Limited-Edition Fashion Collaboration with Global Designers

• Five top fashion designers from around the world collaborate with Ford on the Mustang Unleashed collection – a limited-edition line of graphic shirts inspired by Mustang

• Mustang Unleashed visionary designers include Anna Sui; Rogan Gregory and Scott Mackinlay-Hahn of Rogan; Paula Cademartori; Tomaso Anfossi and Francesco Ferrari of CO|TE; and Pamela Love

• The limited-edition 15-shirt collection will be available exclusively through Gilt.com

Fashion innovators Anna Sui, Rogan, Paula Cademartori, CO|TE and Pamela Love join Ford Motor Company to celebrate the iconic Ford Mustang with the debut of Mustang Unleashed, a limited-edition line of one-of-a-kind shirts.

These five designers from around the world each created three unique Mustang-inspired shirts, resulting in a collection of 15 designs. The line is produced by Loomstate, a leader in organic and sustainable apparel. It will be available starting in September exclusively at Gilt.com, an innovative online shopping destination.

“Mustang embraces passion, power, adventure and freedom, and by collaborating with top designers known for their expressive personalities and designs, we are blending the parallels between the worlds of fashion and automotive like never before,” said Kim Cape, Ford group marketing manager. “The Mustang Unleashed collection celebrates the passion and freedom of Mustang, and its inspiration to pop culture over the last 50 years.”

Five visionary designers ‘unleashed’

As trendsetters, the Mustang Unleashed designers embody the Mustang spirit. They are emotive, expressive and “unleashed” in their own right – living and working with a sense of freedom and individual style. This is the inspiration for their unique designs:

• Anna Sui: Detroit native Sui and Mustang have quite a bit in common. Sui’s designs illustrate a rock ’n’ roll fantasy – reflecting the freedom, authenticity and inspiration embodied in Mustang
• Rogan Gregory and Scott Mackinlay-Hahn of Rogan: With a respect for soulful minimalism and traditional quality, Rogan’s designs were inspired by the raw American heritage expressed in the modern, high-tech Mustang. The designer incorporated this into the graphics of the shirt, using the simplicity of natural, hand-drawn lines
• Paula Cademartori: Cademartori’s passion for femininity and fine details are distinct in her designs and collection of bags. For her, “unleashed” represents power, freedom and creating new experiences. Cademartori’s Mustang-inspired designs highlight geometric shapes, the fantasy of color and glamour
• Tomaso Anfossi and Francesco Ferrari of CO|TE: With a philosophy of freely interpreting established design themes from a contemporary point of view, CO|TE – like Mustang – moves forward and pushes boundaries. The inspiration comes from thinking without preconceptions, while paying attention to quality and tradition. CO|TE designs showcase Mustang’s attention to detail and geometric elements
• Pamela Love: Love, with a passion for unique jewelry pieces, and Mustang come together as artifacts of a narrative. The inspiration comes from Mustang’s enduring role in American pop culture, and the idea of moving forward while leaving the past behind. Love’s designs highlight the horse as a symbol of power, strength and freedom

“Having grown up in Detroit,” said Sui, “I wanted to incorporate my memories of Mustang and celebrate the spirit of pop culture and Americana in my designs. As a designer, I am constantly inspired by everything around me and often include a nod to my roots – referring to nostalgic, romantic and rock influences – just like Ford Mustang.”

Working together toward sustainability and innovation

Each Mustang Unleashed collection shirt is proudly made by Loomstate in the United States. Using 100 percent organic cotton, Loomstate is committed to supporting best practices globally – growing communities by developing fashionable and quality products that create a more equitable and sustainable future. Ford Motor Company – with its own rich American legacy that now includes Mustang joining an exclusive club of vehicles in continuous production for 50 years – is proud to work with Loomstate on this project.

For the Mustang Unleashed collection, the women’s casual-fit T-shirt will feature a unique U/V-shaped neckline, slightly fitted sleeves and Loomstate signature skewed sides. The men’s collection will be available in Loomstate classic crew-neck style.

Innovation is a key theme of the collaboration between Ford Mustang and Gilt, a retailer that pushes the boundaries of online shopping by providing instant insider access to top designer labels. As a brand that believes every day is an opportunity to inspire and be inspired, Gilt serves as a unique collaborator to celebrate Mustang’s inspiration to pop culture and the visionary lineup of Mustang Unleashed designers.

“We are excited to work with Ford to exclusively launch the Mustang Unleashed collection on Gilt.com,” said Steven Schneider, president, Gilt City and Gilt Business Development. “We’re always looking for ways to give our members access to unique products and experiences they can’t find anywhere else. This is a perfect opportunity to bring together fashion and automotive design in a way we know our members will love.”

The 15-shirt limited-edition collection will be sold exclusively at www.gilt.com/unleashed, with pre-orders beginning Aug. 26. Each Mustang Unleashed limited-edition shirt will retail for $39.

10 Driver Friendly Features the Ford F-150 Team Thought of So Customers Wouldn't Have To

• Ford engineers designed 10 features that make interacting with the all-new F-150 easier

• These 10 features include a tailgate step large enough to fit a full-size work boot, raised tactile keypad buttons for keyless entry, and finger indents on the back of the steering wheel

• Customer research conducted by Ford human factor engineers led the team to cluster the control buttons together for ease of use; customer feedback also drove the decision to keep the instrument cluster free of entertainment information

There are 10 features of the all-new 2015 Ford F-150 pickup that were designed to satisfy customers without them ever even noticing.

“If I do my job, the customer simply intuits that things are right – both inside and outside of his truck – without even having to think about it,” said Cary Diehl, Ford human factors engineer, who worked on the design and development of the all-new F-150.

The 10 things F-150 engineers thought of

1. Hard buttons on keypad: Designers wanted smooth capacitive touch keypad buttons on the outside of the driver-side door, but pickup truck drivers prefer tactile feedback, allowing easier usability for when they’re wearing gloves. For customers who wear bifocals, hard buttons also enable input by feel, instead of having to tilt their head back to read numerals.

2. Beltline armrest on front doors: The beltline on the front doors is wide enough to accommodate most arms with the window up. The feature could be considered an armrest, and is at the same height as the center armrest.

3. Sculpted, finger relief inside door handle for easy hold: When grabbing the inside handle, the hand is already holding the door – a helpful feature to avoid losing control of the door on a windy day.

4. Buttons clustered for ease of use: Customer surveys showed a strong preference for controls clustered together. All lighting controls – headlamps, side spotlights, bed light – are grouped together on the left-hand side of the instrument panel, while all radio controls are to the right and below with the climate controls. Towing and other controls are to the right of the steering wheel as well.

5. Steering wheel feel: Finger indents remain on the back side of the steering wheel, a feature that on some competitor trucks is now smooth. These indents allow a lighter feel on the wheel for ease of maneuverability, especially when backing up a trailer or off-roading.

6. MyView productivity screen customization: Because each customer uses the truck differently, the importance of specific features can vary. The truck is the “multi-tool” of vehicles. Some truck owners haul produce to farmers markets, while others tow horse trailers or go off-roading, making it tricky sometimes for engineers to determine the most essential information to include in the instrument cluster. Ford’s solution is MyView, which allows truck customers to sort and organize their top seven favorite gauges in the cluster on the 2015 F-150’s 8-inch screen. One button click can shift between individual tire pressure, trailer information, off-road mode or trip fuel – whichever their favorites are.

7. Entertainment information exclusively in center stack: Ford made a data-driven decision to not include any radio or entertainment features in the instrument panel cluster behind the steering wheel. “Our customers were adamant that trucks are different from cars, and vehicle information is essential,” Diehl explained. “Their truck is their tool, and they need to know what it’s doing. Other stuff can be in the center of the dashboard, or what we call the center stack.” The only entertainment information that appears in the instrument cluster of the F-150 are incoming calls and turn-by-turn directions.

8. Four-spoke steering wheel: F-150’s traditional, four-spoke design allows for a comfortable grip on the lower portion of the steering wheel. Other pickup truck manufacturers have closed off the bottom portion of the steering wheel.

9. Grooves in tailgate handle: For ease of grip and use, grooves in the tailgate handle allow a customer to open and close the tailgate with one hand.

10. Large box step: Ford made sure there was enough surface area on the box step of F-150 for a customer to place a full-size work boot – both to stand on the step and to push it back under the bed when not in use.

Always Built Ford Tough

From nose to tailgate, the 2015 F-150 is an entirely new vehicle, right down to its signature feature – an all-new, fully boxed ladder frame with more high-strength steel than ever to make the truck stronger yet lighter. For the first time, high-strength, military-grade, aluminum alloys are used throughout the F-150 body. These alloys, already used in aerospace, commercial transportation and other industries, make the new truck’s body lighter, stronger and more resistant to dents. Overall, F-150 is up to 700 pounds lighter, helping it tow and haul more, accelerate and stop faster, and operate more efficiently.

How a Turbocharger Exhaust Pipe Shaped Like a Cobra Head Helps Ford Power Stroke Diesel Make Best-In-Class Power

• Distinctive “cobra head” downpipe helps the 6.7-liter Power Stroke in the 2015 Ford Super Duty achieve best-in-class 440 horsepower and 860 lb.-ft. of torque
• Cobra head shape reduces exhaust gas restrictions to improve engine performanceFord engineers used advanced fluid dynamics computer modeling to create optimal shape and enable maximum output

While some might hold their breath seeing the fearsome shape of a king cobra, Ford engineers discovered that designing the turbo exhaust outlet, or downpipe, of the 6.7-liter Power Stroke V8 diesel like a cobra head helps the engine breathe easier.  

Ford’s second-generation 6.7-liter Power Stroke® V8 turbo diesel now boasts 440 horsepower, up from 400 horsepower, and 860 lb.-ft. of torque, up from 800 lb.-ft, across all Super Duty models from F-250 to F-450.

Ford is the only heavy-duty pickup truck manufacturer that designs and builds its own diesel engine and transmission combination, ensuring the powertrain will work seamlessly with all chassis components and vehicle calibrations – from concept to execution. This approach also enables Ford engineers to optimize the vehicle’s performance across the entire lineup.

A key Ford innovation on the original 6.7-liter Power Stroke V8 turbo diesel was its so-called reverse-flow layout. The advanced design places the exhaust inside the engine’s V-shape while the air intake is positioned on the outside of the V. This segment-exclusive design naturally improves a variety of attributes:

• Shorter airflow from the exhaust system to the turbocharger sitting between the engine’s cylinder banks improves turbo responsiveness – key to providing torque quickly to truck customers when they need it most
  
• Positioning the turbo inside the engine’s valley helps the engine efficiently use the hot temperatures, improving performance and efficiency, while also reducing noise, vibration and harshness

The hot-V design of the 6.7-liter Power Stroke – with its turbocharger bolted directly onto the compacted graphite iron engine block within the V of the V8 – provides exceptional packaging, structural advantages, and improved noise, vibration and harshness characteristics.

Getting the hot exhaust gases from the turbocharger out of the engine V with minimal obstruction to exhaust flow, which aids in generating power, is the job of the cobra head.

Here’s how it works.

Any sharp turn or kink in an exhaust system can disrupt the flow and increase the pumping work an engine must do, reducing efficiency. The Cobra head acts like a widened, banked turn, allowing exhaust gases to flow smoothly through the 90-degree turn from the engine to the aftertreatment system and reduce backpressure. By reducing pumping losses, the design improves efficiency and allows greater torque production.

By applying hundreds of hours of advanced fluid dynamics computer modeling simulations to the design, Ford engineers were able to optimize the shape of the pipe bend.

“Fluid dynamics allowed us to precisely tune the curvature and width of the pipe to optimize exhaust gas flow,” said Robert Wade, engine air path technical leader. “It turns out that a downpipe shaped like a cobra head is the ideal design for air flow and breathability, which we validated through thousands of miles of durability testing.”

Ford Now Leads Sales Consideration with Millennials

• Renewed interest in utility vehicles helping Ford sales consideration among younger buyers
• Beginning in 2012, Ford surpassed other manufacturers to become the No. 1 brand first considered by millennial buyers
• Millennial sales consideration for Ford  moves from fourth place in 2008 to first place today

Growing interest in utility vehicles among America’s 80 million-strong millennial generation – those born between the early 1980s and early 2000s – is bolstering purchase consideration for the Ford brand.

Maritz Research, a St. Louis-based marketing research firm, collects data from consumers as part of its annual New Vehicle Customer Study, asking would-be buyers and actual buyers about their new vehicle preferences and buying behaviors. The data in this study came from research conducted between 2008 and 2013.

Marketers understand purchase consideration to be a leading indicator for future purchases in what’s known in the industry as the “sales funnel.” In simplest terms, consumers move from awareness of a brand to consideration to eventual purchase. Strong consideration tends to correlate highly with future purchase decisions.

Small and midsize cars remain the top two segments both considered and purchased by younger buyers, but compact and full-size SUV segments – such as Ford Escape and Ford Explorer – show the largest jumps in consideration, with increases of 1.1 percentage points and 1.7 percentage points, respectively.

While these percentage point increases appear small, in terms of potential sales volume, they represent hundreds of thousands of vehicles. For instance, in a vehicle market of 16.5 million units sold, a 1.1 percentage point increase equates to roughly 181,000 vehicles and a 1.7 percentage point gain equates to approximately 280,000 vehicles.

In the same period in which millennials began to show greater interest in SUVs, Ford overhauled its high-volume utility vehicle lineup, most notably Explorer in 2011 and Escape in 2012.

“The trend of millennials starting families comes at the same time Ford is updating or replacing nearly its entire product lineup,” said Amy Marentic, Ford global car and crossover marketing manager. “These fastest-growing segments – like small utilities – coincide with Ford’s product strengths.”

Explorer sales were up 32 percent last month with 16,797 vehicles sold, for the best July sales since 2005. And Escape had its best July ever, with 26,558 vehicles sold – a 19 percent gain.

Millennial brand preferences changing 

In 2008, Ford ranked fourth with millennials in terms of brand consideration. By 2013, it had jumped to first. Not only did Ford become the brand first considered most often, it also showed the biggest jump in “first consideration” ranking, rising 5.5 percentage points.

Increasing purchase consideration and sales to millennials are important for Ford. The top millennial markets by population – California, New York, Texas, Florida and Pennsylvania – are those regions in which Ford’s overall market share has the most capacity to grow, especially in the “super segment” of subcompacts, compacts, midsize sedans and small utility vehicles.

“Millennials are an important group of buyers in the industry today,” said Chris Travell, vice president, strategic consulting for Maritz Research, “and not just in terms of sheer size. They are also helping to refine the vehicle shopping and ownership experience.
 
“These younger buyers are much more connected than previous car buyers,” he added. “The manufacturer that develops a strategy that resonates with millennial buyers will increase the likelihood of consideration the next time that customer is in the market. In turn, this will increase the likelihood of selling a car to that customer. It appears Ford’s millennial strategy is working.”

Science goes mobile: Ford Fund donates Transit Connect Wagon to help Michigan Science Center

Raj Nair, Ford group vice president, Global Product Development and Dr. Tonya Matthews, president and CEO, Michigan Science Center, unveiled an all-new 2014 Transit Connect Wagon that will serve as the center’s traveling MiSci van. Donated by Ford Motor Company, the van will support the center’s traveling science program by allowing the museum to conduct hands-on research at schools, community centers and libraries in more than 25 communities across the state. Michigan Science Center aims to provide engaging, interactive exhibits that ignite passion for science, technology, engineering and math in Michigan’s youth. This summer’s program, the “Fizz, Bang, Traveling Science” tour, will give children the chance to build rockets and learn about chemical reactions. Ford supported the initial opening of Michigan Science Center in 2012, with a $400,000 commitment over three years.

2014 Ford Transit Connect Wagon Gains in Popularity, Contributes to Nameplate's Best-Ever Sales

• U.S. sales of new Ford Transit Connect and Transit Connect Wagon up 27 percent for the three-month period ending July 31, compared to the same period last year

• June was best month ever for Transit Connect, with 4,573 sales of the van and wagon model combined – a 29 percent year-over-year increase

• So far this year, Transit Connect Wagon, also known as the #unminivan, represents 34 percent of total Transit Connect sales

Over the past three months U.S. sales of the new Ford Transit Connect have been running at a best-ever pace. Year-over-year combined sales of Transit Connect and Transit Connect Wagon are up 27 percent for the three-month period ending July 31.

June was the single highest sales month since the 2009 launch of the vehicle in the United States, with 4,573 vehicles sold – a 29 percent year-over-year increase. Last month marked the best-ever July for Transit Connect, with 4,090 vehicles sold – a 42 percent increase over 2013.

The percentage of new wagon models being sold is nearly three times higher than last year, as retail demand for Transit Connect Wagon, an affordable and fuel-efficient people mover, continues to build.

With the launch of the 2014 Transit Connect, the vehicle is now available in both van and wagon versions, with the wagon allowing for seating up to seven. So far this year, Transit Connect Wagon represents 34 percent of total Transit Connect sales. Compare that to the first-generation Transit Connect Wagon, which topped out at just 13 percent of total nameplate sales in 2013.

The top five retail markets for Transit Connect and Transit Connect Wagon this year are New York, Los Angeles, Washington, D.C., Boston and Chicago.

The first-generation wagon, a five-passenger vehicle, was first sold in the United States as a 2010 model.

In 2012, Ford revealed the second-generation Transit Connect and Transit Connect Wagon at the North American International Auto Show as 2014 models. For the first time in North America, long-wheelbase versions across the Transit Connect family were offered.

“Consumer demand is being driven by people who want a modern vehicle that brings utility along with value and efficiency,” said Erich Merkle, Ford sales analyst. “Transit Connect and Transit Connect Wagon offer capability and flexibility in a stylish package that resonates with the customer.”

Retail favorite

The new Transit Connect Wagon, the #unminivan, has exceeded retail sales expectations. With that momentum, Ford dealers are increasing orders to fill their lots.

Early indicators show Hispanic buyers have responded especially well to the long-wheelbase Transit Connect Wagon. This appeal appears to be based on the fact it seats seven, is fuel efficient and has a manufacturer’s suggested retail price starting at $24,525. Along with dual sliding side doors, Transit Connect Wagon features fold-flat second- and third-row seating, a maximum payload of 1,270 pounds, and choice of a rear liftgate or 180-degree symmetrical cargo doors.

Customers can also choose between two fuel-efficient four-cylinder engines – a standard 2.5-liter or the available 1.6-liter EcoBoost^®. The 2.5-liter has an EPA-estimated rating of 20 mpg city, 28 mpg highway and 23 mpg combined. The 1.6-liter EcoBoost has an EPA-estimated rating of 22 mpg city, 29 mpg highway and 25 mpg combined. With either engine, actual mileage will vary. Both engines are paired to a six-speed SelectShift^® automatic transmission.

“We positioned Transit Connect Wagon – the #unminivan – as a unique, efficient and affordable alternative to the more expensive people movers, and we’re seeing positive results,” said Minyang Jiang, brand manager for Transit Connect Wagon. “Customers understand Transit Connect Wagon is something different and that it has everything they’re looking for, including two wheelbase options, great styling and fewer trips to the gas station.”

Ford, DTE Energy to Build Michigan's Largest Solar Array

• Ford and DTE Energy work together to build Michigan’s largest solar array, second largest solar carport in the Midwest

• The project, funded by DTE Energy, will provide 360 covered parking spaces and facilitate for 30 charging stations for plug-in electric vehicles at Ford World Headquarters in Dearborn

• Carport expected to generate 1.13 million kilowatt-hours annually – enough energy to power 158 average-sized homes for a year

Ford Motor Company is teaming with DTE Energy to build Michigan’s largest solar array at Ford World Headquarters.

The project, funded by DTE Energy, will provide employees with 360 covered parking spaces and 30 charging stations for plug-in electric vehicles such as the company’s Ford Fusion Energi and C-MAX Hybrid Energi. A kiosk will also be on site offering general information to visitors about solar power and specific details about the Ford carport.

“Ford has a long history of innovation and a deep commitment to sustainability,” said Bill Ford, executive chairman of Ford Motor Company. “Our fundamental purpose as a company is to make people’s lives better. We do that by creating outstanding products, by investing in communities where our employees live and work, and by using technology to tackle global sustainability challenges. Those beliefs are embodied in this project.”

The solar canopy will have capacity to generate 1.038 megawatts of electricity – enough to power 158 average-sized homes. It will be the second-largest solar carport in the Midwest, after a 1.1-megawatt facility at the Cincinnati Zoo in Ohio, and it will reduce the amount of electricity Ford pulls from the grid to run its offices.

The solar array will offset an estimated 794 metric tons of carbon dioxide emissions annually.
“We are thrilled to be collaborating with DTE Energy to bring a more efficient, renewable energy source to our offices,” said Donna Inch, chairman and CEO, Ford Motor Land Development Corporation. “This is an innovative project that will benefit both DTE Energy and Ford, and is yet another example of our work toward building a more sustainable future.”

Under a recently finalized agreement, DTE Energy will construct, operate and maintain the carport for 20 years. Construction is slated to begin in September and be completed in early 2015.

The solar installation is part of an initiative DTE Energy launched in 2009 called SolarCurrents. The program works to fulfill DTE Energy’s commitment to generate 10 percent of its energy from renewable sources by 2015.

“The SolarCurrents canopy project is another example of how DTE Energy and Ford are working to build a more energy-efficient and sustainable future,” said Irene Dimitry, DTE Energy vice president, marketing and renewables. “At the same time, this project will help us come closer to meeting Michigan’s renewable energy goals and diversify our energy portfolio.”

This is the second collaboration between Ford and DTE Energy in recent years.

In 2010, the companies teamed up to install a 500-kilowatt solar photovoltaic panel system at Ford’s Michigan Assembly Plant in Wayne, Michigan. Energy generated by the system helps power vehicle production at the plant, where Ford Focus, Focus Electric, C-MAX Hybrid and C-MAX Energi are built.

Ford World Headquarters is home to other environmental innovations. In 2012, a “living roof” was installed when a 2,500-square-foot portion of the rooftop needed repair.

Multiple varieties of sedum were planted to reduce storm water runoff from the building. The project built on the success Ford saw a decade ago when it developed its first green roof at Dearborn Truck Plant, home of F-150 pickup production. Consider the numbers:

• 10.4 acres of drought-resistant vegetation (the equivalent of eight football fields) was planted on top of the truck plant
• The vegetation helps create a natural storm water management system that costs two-thirds less to operate than a conventional treatment system
• The roof, covered with 11 plant species that act as insulation, lowers the amount of heat entering the building by 70 percent, reducing cooling costs by 5 percent

All-New 2015 Ford Transit Goes to Work on Great American Country Network’s ‘Farm Kings’

• 2015 Ford Transit joins the cast for season four of “Farm Kings,” a lifestyle series that premieres Friday, Aug. 15 at 10 p.m. EDT on the Great American Country channel
• Transit capability and flexibility make it a versatile tool that helps the King family get their farming chores and deliveries done
• Transit will serve as a rolling workshop for property maintenance and to haul produce and equipment to market

The all-new Ford Transit will help the King family complete farm chores on season four of the Great American Country Network’s lifestyle series “Farm Kings,” which premieres Friday, Aug. 15 at 10 p.m. EDT.

The Kings will put Transit to work as a rolling workshop stocked with tools and supplies to maintain the farm’s daily operations. A custom shelving unit has been installed in the van to organize and secure gear. They’ll also use Transit to haul produce, signage, tables and chairs to their stand at the local farmer’s market.

The King family owns and runs Freedom Farms, a 200-acre operation outside of Butler, Pennsylvania, that pasture-raises chickens, cows and pigs without the use of antibiotics or artificial hormones. The farm also grows fruits and vegetables. “Farm Kings” shows how tough farming can be, especially when the stresses of a large family come into play.

“The partnership with Ford and Great American Country’s ‘Farm Kings’ created the perfect environment to showcase all of the new Transit’s capabilities, and our new lifestyle series delivers highly engaged consumers,” said Bob Calandruccio, vice president of sales for Great American Country. “We look forward to building more partnerships with top advertisers like Ford.”

The van featured on the show is a medium-roof, long-wheelbase (148 inches) Transit 250 in Ingot Silver, with 357.1 cubic feet of cargo space and 72 inches of maximum interior height. It is powered by a Ford-built 3.2-liter Power Stroke^® five-cylinder turbo-diesel that delivers 185 horsepower and 350 lb.-ft. of torque, making it ideal for heavy-duty work. Like the larger Power Stroke found in F-Series Super Duty trucks, the 3.2-liter has proven Ford diesel ruggedness and dependability.

With rear doors that open 270 degrees and a floor height of 29 inches, Transit is well suited for loading and unloading and other farm chores. When properly equipped, Transit 250 with the 3.2-liter Power Stroke can carry up to 3,390 pounds of cargo and tow up to 7,400 pounds.

“Farming is a tough life, and the Kings work hard at making their family business successful,” said Minyang Jiang, Ford brand manager for Transit. “The new Ford Transit is another tool to help them deliver on their promise of serving and feeding their community and educating the public about the importance of farming. This tool happens to be Built Ford Tough.”

A 2014 Ford F-150 has been added to the King family vehicle lineup this season as well, for agricultural work more suited to pickup truck duty.

Secrets of the All-New Ford F-150 Seamless Sliding Rear Window

• Ford to launch new seamless sliding rear window design, available on the all-new 2015 Ford F-150 – the toughest, smartest, most capable F-150 yet

• New technology hides window seams, setting a new trend for power sliders by improving looks and functionality while reducing components and manufacturing complexity

• Seamless sliding rear window was developed through a Ford and Magna International association

When people see the all-new Ford F-150 for the first time, they tend to do two things: First, they tap their knuckles against the high-strength, military-grade, aluminum-alloy body, and then they marvel at the pickup truck’s available segment-first seamless sliding rear window.
The seamless design conceals the vertical seams that mark the edges of conventional pickup truck sliding rear windows, creating a smooth opening when viewed from outside.

Developed by global automotive supplier Magna International, in association with Ford, the first-to-market design sets a new trend for power sliders by reducing component needs and improving overall functionality and manufacturing efficiency.

“Delivering the latest in innovation and technology to our customer is a top priority for Ford,” said Noah Mass, Ford body mechanisms manager. “The seamless sliding rear window is another great example of the intricate detail that goes into producing the next-generation F-150, setting it apart from any pickup on the market today.”

Standard sliding rear windows typically contain three pieces of glass – left and right panes that don’t move plus the sliding portion in the middle, all held together by a support structure that requires numerous components. The seamless sliding rear window uses only two pieces of glass – the exterior surround and the sliding portion, reducing build componentry and complexity. The window’s opening is the same size as the outgoing design.

In addition to its streamlined looks, the window’s two-piece design enables continuous uninterrupted defrost capability for the larger surrounding glass.

The new design also contributes to vehicle weight savings, as the seamless power slider uses a lighter window control module. Overall, up to 700 pounds have been saved through the use of smarter design and advanced materials, helping the all-new F-150 tow more, haul more, accelerate quicker and stop shorter, and contributing to efficiency.

“We designed the seamless sliding rear window to deliver not only a new look and improved functionality, but also to start a trend in the truck sliding window market,” said Troy Tooker, design engineering manager for Magna International. “With pickup sliders being one of our core products, we wanted to show our leadership and raise the bar on the new F-150.”

All-new Ford F-150 – the future of trucks

The 2015 Ford F-150 is the toughest, smartest, most capable F-150 ever – setting the standard for the future of trucks. Its signature fully boxed ladder frame is all-new, with more high-strength steel than ever – making the truck both stronger and lighter.

High-strength, military-grade aluminum is used throughout the F-150 body for the first time, improving dent and ding resistance and also saving weight.

When it arrives in showrooms later this year, the all-new F-150 will have undergone the equivalent of more than 10 million miles of torture testing to ensure it meets or exceeds Built Ford Tough standards.

In addition to an all-new 2.7-liter EcoBoost^® engine offering, a complete lineup of powertrains lets customers tailor the toughest, smartest, most capable pickup truck ever to their needs. The 3.5-liter EcoBoost engine returns, an all-new normally aspirated 3.5-liter V6 debuts and there is an improved 5.0-liter V8.

F-150 is part of the Ford F-Series lineup. Now in its 66th year, F-Series has been the best-selling truck in America for 37 consecutive years and the best-selling vehicle in America for 32 consecutive years.

The all-new F-150 will be manufactured at Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri.

For the Love. #InAMustang | 2015 Ford Mustang Videos

The 2015 Ford Mustang changes everything. Watch the reawakening of this couple's passion for work, life, and each other. #InAMustang.

Adin and Olivia. #InAMustang | 2015 Ford Mustang Videos

Watch as this man trades his one true love, a ’65 Mustang, for another true love. #InAMustang

2014 Ford C-MAX Hybrid Earns Top Safety Pick from Insurance Institute for Highway Safety

• 2014 Ford C-MAX Hybrid named a Top Safety Pick by Insurance Institute for Highway Safety

• C-MAX Hybrid earned a rating of “good” in moderate overlap front, side, head restraint and seating tests

• C-MAX Hybrid safety features include standard multiple airbags, AdvanceTrac^® with Roll Stability Control^™ and antilock brakes

The 2014 Ford C-MAX Hybrid has been named a Top Safety Pick by the Insurance Institute for Highway Safety for the second consecutive year.

The organization performed multiple crash tests on C-MAX Hybrid, resulting in a “good” rating in side crash, roof strength, restraint and seating evaluations.

“Ford takes the safety of our customers very seriously,” said Steve Kenner, global director, Ford Automotive Safety Office. “We are proud C-MAX Hybrid has achieved a Top Safety Pick from the Insurance Institute for Highway Safety.”

Standard C-MAX Hybrid safety equipment includes MyKey^®, AdvanceTrac^® with Roll Stability Control^™, driver and passenger airbags, front seat-mounted side-impact airbags, safety canopy system, SOS Post Crash Alert System^™ and a tire pressure monitoring system.

Available driver-assist features include a rearview camera, active park assist, forward sensing system, reverse sensing system and rain-sensing wipers.

The 2014 C-MAX has best-in-class passenger volume with 99.7 cubic feet. It also has class-exclusive features such as SmartGauge^® with EcoGuide, integrated blind spot mirrors, Active Grille Shutters, dual-zone automatic temperature control and Easy Fuel^® capless fuel filler. Available class-exclusive features include leather-trimmed seats and a hands-free liftgate.

Ford, Suppliers Help Develop Industry-First Technologies for Mustang, F-150; Working Together Key to Ford's Aggressive 2014 Product Launches

• Ford announces details on innovative techniques used to develop its all-new 2015 Mustang and F-150 – two of 23 products coming to market globally in 2014 that are the result of the company’s strong supplier relationships

• Ford’s Aligned Business Framework with its Matched Pairs and Executive Business Technology Review initiatives help guide the company’s process to attract the industry’s best technologies

• Ford strives to be suppliers’ customer of choice through the industry’s highest product refresh rates, commitment to product excellence and innovation, and clear brand positioning

Ford Motor Company today announced details on new development techniques used to create its all-new Mustang and F-150, originating with the automaker’s suppliers. As Ford embarks on its most aggressive product launch year to date, with 23 launches globally – 16 in North America – the company is looking to its suppliers to help differentiate its products in the global marketplace, while continuing to meet customer expectations for safety, quality, sustainability and technology.

“As part of our One Ford plan, our suppliers are critical to creating profitable growth for all,” said Hau Thai-Tang, group vice president, Ford Global Purchasing. “With the industry’s highest product refresh rates, commitment to product excellence and innovation, and clear brand positioning, Ford is a preferred customer with the supply base.”

At the Center for Automotive Research Management Briefing Seminar, Thai-Tang outlined several industry-first, Ford-supplier technologies that are being introduced on new 2015 products including:

• Quarter windows for 2015 Mustang 50 Years Limited Edition: Rather than a traditional plastic or metal louver that sits on top of the glass, Ford worked with Magna International to create quarter windows consisting of an industry-first louvered glass. The result is a modern homage to a classic design cue that is unique to the Mustang 50 Years Limited Edition
• Hydroformed A-pillar and roof rails, 2015 Mustang: To deliver top performance with the most efficient headroom package and weight, Ford worked with Schuler and Midway to engineer the heaviest-gauge steel hydroformed A-pillar and roof rails. Through the collaboration, torsional stiffness increases 28 percent for the new car while the body-in-white is lighter than the previous model
• Stronger, lighter high-strength steel frame, 2015 F-150: As part of Ford’s collaboration with Metalsa, the company used tailor-rolled blanks with variable material thickness, patented structures that reduce material usage without decreasing performance, increased high-strength steel from 22 percent to 77 percent and improved joining to take more than 60 pounds out of the frame while improving rigidity and enabling higher towing and hauling ratings
  
  Segment-first LED headlamps, 2015 F-150: Ford collaborated with OSRAM and Flex-n-Gate to design an innovative full-solid-state headlamp design that saves energy, is designed for longevity, and casts a much brighter and clearer light down the road than halogen or incandescent lamps. A jewel-like optical cube channels light energy from a single LED chip to provide optimal lighting and visibility

“Considering the impact suppliers have on our business, with 70 percent of the value of the vehicle being purchased from our supplier partners, our suppliers are critical to our ability to offer attractive solutions to our customers,” said Thai-Tang. “Ford’s Aligned Business Framework, which we introduced close to ten years ago, fosters an environment of transparency and will continue to guide our close relationships with our suppliers.”

Strong ties with suppliers

Ford has relationships with more than 1,100 production suppliers operating at more than 4,600 manufacturing sites that produce 130,000 parts for inclusion in vehicles the company sells. Because of the integral role its suppliers play in the company’s overall growth and sustainability, Ford works to foster a business environment that is both creative and transparent, leading to new innovations and acceleration in the development of new vehicles.

A core component of Ford’s strong supplier relationship is its Matched Pairs system, an internal alignment initiative between its product development and purchasing departments. Through the system, not only are the technical and commercial strategies aligned, but members from each department are paired so that decisions are made in tandem from the beginning. This approach increases collaboration from product design through procurement, and simplifies communication by reducing the points of contact for each commodity. The alignment of the two departments means they share a common cost objective, and improves interaction with suppliers by allowing them to engage directly at the right level.

The Matched Pairs system is part of Ford’s Aligned Business Framework. It enables supplier innovations to reach customers quicker by providing more robust tracking of new technologies, from idea to implementation. The framework encourages more communication between suppliers and senior Ford leaders, offers greater opportunities to increase scale, and engages suppliers earlier in the product design process. Ford has more than 100 Aligned Business Framework suppliers.

Another framework initiative helping to spur supplier innovation is the Executive Business Technology Review. This allows Ford’s senior leadership team from product development and purchasing to experience suppliers’ latest technologies through a show-and-tell, and for Ford to potentially be the first automaker to introduce these technologies to drivers around the world. Key technologies introduced through the review include Ford’s hands-free liftgate, active park assist and lane-keeping system, which debuted on various 2012 and 2013 Ford vehicles. Ford will continue to leverage its Aligned Business Framework to provide a systematic structure for suppliers to introduce new technologies to Ford customers.

 “Many technologies on the road today were developed as a result of our supplier relationships,” said Thai-Tang. “We will continue to strive to be our suppliers’ customer of choice through our continued new product introductions and emphasis on technology excellence.”

Consumer Confidence Drives Booming Sales of Motorhomes Built on Ford Chassis and Vans

• Sales of Class A motorhomes, which can retail for more than $150,000, are up 12 percent year-to-date through May, according to Statistical Surveys Inc., reflecting a growing economy and increasing consumer confidence; sales of smaller Class C motorhomes are up 14 percent for the same period
  

• Ford motorhome chassis sales are outperforming the market, with the automaker’s Class A stripped chassis sales up 17 percent and Class C chassis sales up 16 percent year-to-date through May, according to the market analysis firm. Ford increased production of its stripped chassis by 33 percent in 2014 to meet growing demand
  

• Ford has broadened its motorhome and recreational vehicle chassis lineup with the introduction of the 2015 Transit van and cutaway, giving customers more options in Class B and Class C segments

Ford Motor Company, America’s best-selling motorhome chassis manufacturer, has boosted production of its Class A motorhome chassis and introduced new options in response to growing consumer confidence and demand for recreational vehicles.

Total motorhome sales are up 13 percent year-to-date through May, according to data from Statistical Surveys Inc., a market analysis company specializing in the RV, marine and manufactured housing industries. Sales of Class A motorhomes – the largest and most luxurious on the road – are up 12 percent through May.

Sales of smaller van cutaway-based Class C motorhomes are up 14 percent for the same period.

“Motorhome sales are cyclical, and correlate with improving economic performance,” said Erich Merkle, Ford sales analyst. “Like boats, homes and luxury cars, motorhomes – especially Class A – are big-ticket items, so when we see a continued upward trend in sales, it means people have far greater confidence to make a large, discretionary purchase.”

Ford leads both the Class A and Class C motorhome chassis markets, with a 63 percent share of the Class A market and 72 percent share in Class C chassis year-to-date through May, according to data from Statistical Surveys Inc.

Ford motorhome chassis sales are outpacing the market. Total Ford motorhome chassis sales are up 16.5 percent year-to-date through May, compared to the 13 percent growth in total motorhome sales. Ford Class A motorhome stripped chassis sales are up 17 percent versus the total Class A market’s 12 percent, while Ford’s Class C van cutaway chassis sales, at 16 percent growth, are outpacing total
Class C chassis sales gains by 2 percentage points.

Ford increased production of its F-53 and F-59 stripped chassis used for Class A motorhomes and commercial vehicle applications, such as parcel delivery, by 33 percent through the first half of 2014 to meet growing demand.

“We believe we will see further growth as the industry continues to recover,” said Merkle. “Demographic drivers of this overall growth in the RV market include retiring baby boomers with more time for travel and leisure.”

Class A motorhomes are recreational vehicles built on a stripped truck chassis where the driver’s area is part of the living area. Ford supplies frame rails, suspension, powertrain and steering components to Detroit Chassis for assembly into motorhome chassis for customers like Winnebago and Thor Motor Coach. Prices for Class A motorhomes can exceed $150,000.

Class C motorhomes are built on a cutaway chassis consisting of frame, suspension, powertrain and cab. The living area is accessible behind the driver’s compartment. Class C motorhomes retail from $43,000 to $200,000, according to the Recreation Vehicle Industry Association. Ford’s E-Series cutaway is the top chassis choice in this market. The all-new 2015 Ford Transit cutaway offers customers more options for lighter-weight chassis in Class C motorhomes.

The introduction of Transit also gives customers additional choices for their Class B motorhome.
Commonly called “camper vans,” Class B motorhomes are built using OEM vans or panel trucks.

They drive like a van, and retail for between $60,000 and $130,000, according to the Recreation Vehicle Industry Association. Transit’s choice of three roof heights, two wheelbases and three powertrains gives customers the ability to customize their camper van cost-effectively, as choosing the high-roof Transit model eliminates the need to raise the roof or drop the floor of a traditional van.

“Transit versatility makes it a great fit for the motorhome market,” said Minyang Jiang, Ford brand manager for Transit, Transit Connect and E-Series. “While our E-Series cutaway will continue to address the heavier needs of the Class C motorhome market, Transit cutaway provides a lighter-weight option. And for camper vans, you can’t beat the high-roof Transit’s best-in-class interior height – passengers more than 6 feet 4 inches tall can stand upright inside.”

Ford to Present $30,000 to Winner of Community Leader of the Year Award During Neighborhood Awards This Weekend

• 2014 marks Ford’s eighth consecutive year as title sponsor of the 2014 Neighborhood Awards hosted by Steve Harvey, comedian and best-selling author
• Ford will present the winner of the Community Leader of the Year Award with a check for $30,000 to be used as a donation to his or her nonprofit organization of choice   
  
•  Ford’s efforts to support breast cancer awareness continue this awards weekend with the kickoff of the first-ever “Pink Friday”; Ford will also feature an interactive booth display and ride-and-drives in some of its newest products like the 2014 Fusion and 2015 Expedition

DEARBORN, Mich., Aug. 5, 2014 – Beginning Friday, Ford will continue in its efforts to go further in the community as part of the brand’s involvement in the 2014 Ford Neighborhood Awards, which takes place for the first time in Atlanta. This year marks Ford’s eighth consecutive year of participation in the annual awards show hosted by Steve Harvey, a comedian and best-selling author.

For the second year in a row, Ford will present the winner of the Community Leader of the Year Award with a check for $30,000 to be used as a donation to his or her nonprofit organization of choice to further community efforts locally.

“The Ford Neighborhood Awards continues to represent a mainstay within the African American community,” said Shawn Thompson, manager, Ford multicultural marketing. “Each year this show gets bigger, and Ford is excited to be able to present the Community Leader of the Year Award recipient with a check for $30,000 to ultimately give back to the local community.

“Our goal as a brand is to not only go further when it comes to our products, but also as it relates to our communities,” Thompson added. “With this award and donation, we are able to play a role in directly impacting the local community of this year’s winner – extending our involvement beyond the actual awards show.”

Ford’s participation in the 2014 Neighborhood Awards also includes an opportunity for attendees to drive some of the brand’s newest products, like the 2014 Fusion and 2015 Expedition during consumer ride-and-drives on Friday, Aug. 8 and Saturday, Aug. 9. Attendees can learn more about the brand as part of Ford’s interactive booth display during the Neighborhood Awards Weekend Expo. Ford is official sponsor of the Ford VIP After Party hosted by Nephew Tommy on Saturday.

‘Pink Friday’ – Ford booth goes pink for breast cancer awareness

On Aug. 8, for the first time, Ford is activating “Pink Friday” in an effort to raise awareness around breast cancer and the importance of early detection. For each of the first 250 test drives the company is offering, Ford Warriors in Pink will donate $20 to the Susan G. Komen local affiliate office to help advance the fight against breast cancer.

A relentless change agent in the fight against breast cancer, Warriors in Pink has embraced its role as a catalyst to inspire honest conversations among women. Now in its 20^th year, Ford continues in the fight by issuing a strong call to action encouraging women to drive more conversations on breast health. The Drive the Conversation survey, conducted by Ford Warriors in Pink, shows that despite being a leading health concern for women, important breast health conversations are not happening enough – particularly between mothers and daughters.

The 12^th Annual Ford Neighborhood Awards

The 12th annual Ford Neighborhood Awards honors local businesses, religious and community leaders, and churches and high schools for their contributions and excellence within their own neighborhoods. Award categories include best church, beauty salon, community leader, barber shop, fried chicken place, high school teacher, high school, nail salon, car wash and detail shop, BBQ place and church choir. The awards show is best described as the Oscars with an urban flair, featuring a diverse and ultra-talented group of celebrities who present 12 nontraditional awards to stars of the community.

“For eight years, Ford has remained committed to this event and what it represents,” said Thompson. “We look forward to recognizing everyone who is being honored this weekend, in addition to sharing some of our newest products and technologies with attendees.”

Be sure to join the social conversation throughout the weekend by using hashtag #fordup.

Ford Super Duty Towing with Jarrett Edwards

TV host Jarrett Edwards discusses towing with the Ford Super Duty. Find out what the Super Duty can do for you!

DSO on-the-Go with Ford

Ford Motor Company and Detroit Symphony Orchestra are building on their long history together by launching a new performance series, “DSO on-the-Go with Ford,” which features 10 free performances by DSO musicians at neighborhood locations around Detroit.

Jarrett Edwards and Towing in Manual with the Ford F-150

TV host Jarrett Edwards discusses the advantages of towing in manual with the Ford F-150. Find out what the F-150 can do for you!

Ford Brings Together Natural Hair Industry Experts for Panel at Bronner Brothers International Hair Show & Convention

• Ford is the presenting sponsor of the 67th annual Bronner Brothers International Hair Show & Convention, which kicks off this weekend in Atlanta

• Ford is bringing together some of the country’s top natural hair industry experts for a panel discussion hosted by LaTavia Roberson of R&B Divas Atlanta and a Grammy Award winner

• Ford will give away the keys to a 2015 Mustang to a Bronner Brothers attendee, while participants can experience and learn about Ford’s newest products in a fun and meaningful atmosphere. Test drives, including the new 2015 Expedition, will be offered – along with an interactive booth display and surprise celebrity appearances

This weekend the city of Atlanta will be abuzz with thousands of hair industry professionals as part of the 67th annual Bronner Brothers International Hair Show & Convention. Ford, an 11-year collaborator on the trade show, will be there to shine the spotlight on the business and activity centered around the natural hair care industry as part of its involvement in this year’s show.

The panel, “The Business of Natural Hair: Changing Landscape or Trend?” will be hosted by LaTavia Roberson of R&B Divas Atlanta and a Grammy Award winner. Panelists include Jane Carter, CEO of Jane Carter Solutions; Tamika Day and Jamal Edmonds, natural hair stylists and 2013 Ford Top Ten Winners; and Lexi, founder of natural hair blog www.lexiwiththecurls.com.

“We are thrilled to be able to provide the forum around a conversation that is so relevant within the beauty industry as a whole,” said Shawn Thompson, manager, Ford Multicultural Marketing. “This panel discussion will not only generate dialogue, but it will hopefully provide industry professionals with additional information that will help their respective businesses continue to thrive and adapt to the ever-changing beauty landscape.”

Bronner Brothers, which is billed as the largest cosmetology trade event of its kind, will take place at Georgia World Congress Center, Aug. 2-5, 2014. Ford’s natural hair panel will take place Sunday, Aug. 3 from noon to 1:30 p.m. In addition to showcasing new industry tools, trends and technology, the convention features educational classes, competitions and entertainment events targeting licensed barber and beauty professionals.

As part of its collaboration, Ford will provide an opportunity for attendees to drive some of its latest products, like the new 2015 Expedition. In addition, one Bronner Brothers attendee will walk away with keys to the all-new 2015 Mustang.

“Ford’s commitment to diversity and inclusion is integrated across every aspect of the company,” said Thompson. “Through efforts with trusted brands like Bronner Brothers, we maintain the ability to drive deeper brand connections with multicultural consumers. This year marks the continuation of an exciting collaboration that celebrates black culture and its influence on creative beauty trends around the globe.”

Throughout the show, interactive activities will take place at the Ford display, including giveaways and surprise celebrity appearances.

“We are introducing new ideas that put Ford front and center, while also re-energizing Bronner Brothers’ commitment to our core audience – most of whom are professional stylists and barbers seeking education and networking,” said Gerald Render, vice president, marketing, Upscale Magazine. “With Ford at the helm as presenting sponsor again, we have an extraordinary opportunity to deliver an experience that celebrates African American beauty and culture like no other.”

Be sure to join the social conversation throughout the weekend by using hashtag #fordup and #BBHappyHair.