Detroit Lions and Ford Motor Company Announce Quick Lane Bowl Game at Ford Field

• Ford Motor Company’s Quick Lane Tire & Auto Center has been designated by the Detroit Lions as title sponsor of an annual college football bowl game to be held at Ford Field

• The Quick Lane Bowl will feature teams from the Big Ten Conference and Atlantic Coast Conference

• The bowl game will air nationally on ESPN, Dec. 26, 2014 at 4:30 p.m.

The Detroit Lions and Ford Motor Company announced today a multiyear agreement designating Ford’s Quick Lane Tire & Auto Center as title sponsor for an annual college football bowl game held at Ford Field in Detroit. This year’s game is scheduled for Dec. 26 at 4:30 p.m. The Quick Lane Bowl will air nationally on ESPN.

Tickets for the game are available for purchase at quicklanebowl.com, the Ford Field box office (open Monday through Friday, 10 a.m. to 6 p.m.) or by calling 877.212.8898.

“With a national platform to showcase the city of Detroit as well as Southeast Michigan football tradition, it was important for us to partner with an organization like Quick Lane who has a strong local and national presence,” said Detroit Lions President Tom Lewand. “We look forward to collaborating to institute a great bowl game tradition at Ford Field for years to come.”

The Quick Lane Bowl will feature teams from the Big Ten Conference and Atlantic Coast Conference. At the end of the college football season, officials from both conferences will meet with bowl officials to determine the best possible matchup and choose their team representatives.

“We are delighted to have the opportunity to help kick off a new football tradition,” said Frederiek Toney, vice president, Ford Motor Company and president, Ford Customer Service. “With more than 700 Quick Lanes available in communities across the United States, we’re hoping to continue to raise awareness among consumers about the fast service, value and convenience our Quick Lane Tire & Auto Center delivers.”

The Detroit Lions are only the second NFL team (after the Houston Texans) to host and operate a college football bowl game. The team’s entertainment division, DLI Entertainment, has promoted multiple large-scale shows and events at Ford Field, including seven consecutive sold-out Kenny Chesney concerts, Taylor Swift, the 2003 Basketbowl, 2008 NCAA Men’s Basketball Regionals, 2009 NCAA Men’s Basketball Final Four and the 2010 NCAA Men’s Ice Hockey Frozen Four.