- Quick Lane Tire & Auto Center, Ford Motor Company and Feeding America® are joining together for a text-to-donate and online campaign to help solve hunger, which affects one in six Americans
- Ford is providing up to $250,000 in matching donations, part of $1.3 million in hunger-related assistance the company and its charitable arm, Ford Fund, are contributing this fall
- Campaign culminates at Ford Motor Company’s Quick Lane Bowl, Dec. 26, at Ford Field in Detroit
Starting Nov. 14, supporters can make a $10 donation to Feeding America by texting MEAL to 50555*. The campaign will culminate at the Quick Lane Bowl, which takes place at 4:30 p.m. EST, Dec. 26, at Ford Field in Detroit. Ford’s Quick Lane Tire & Auto Center is title sponsor for this inaugural college football game, which airs nationally on ESPN.
With a network that services all 50 states, including 200 local food banks and 60,000 pantries and meal programs, Feeding America is the nation’s largest domestic hunger-relief organization. A $10 donation helps Feeding America provide 100 meals on behalf of member food banks.
Ford will provide up to $250,000 in matching donations, ensuring a minimum donation of $150,000. The donation is part of $1.3 million in financial support, grants, vehicles and other assistance Ford Motor Company and its philanthropic arm, Ford Fund, are contributing to hunger-relief organizations this fall.
“Each year, 49 million Americans – including 16 million children – struggle with hunger,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “We are proud to use the national stage of the inaugural Quick Lane Bowl to build on Ford’s long history of addressing hunger issues.”
Each donation will appear on a person’s phone bill through the respective mobile service carrier. People can make multiple text donations, as well as donate any denomination online at www.feedingamerica.org/QuickLane. Donations are tax deductible.
“Ford Motor Company has been a long-standing partner in the fight against hunger,” said Nancy Curby, vice president of corporate partnerships at Feeding America. “At a time when many of us will be surrounded by our own families, this campaign with Quick Lane and Ford Motor Company provides a simple, easy opportunity for everyone to help provide meals for families in need this holiday season”.
Ford will promote the Feeding America campaign through its more than 700 Quick Lane Tire & Auto Centers across the United States. Operated by Ford dealers, Quick Lane offers fast, no-appointment, routine vehicle maintenance such as oil and filter changes, light repair services including brake repair, and tire replacements on all vehicle makes and models.
The Detroit Lions will work to encourage fans to support the campaign as part of their ongoing hunger-relief and wellness programs with Ford. The Lions are hosting the 2014 Quick Lane Bowl, which features teams from the Big Ten Conference and Atlantic Coast Conference.
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