Ford Futurist Sheryl Connelly dives into the “No Strings Attached” trend and helps clarify how brands like Ford are adapting to the consumer shift.
While many people think collaborative consumption and the share economy are driven by altruism, they are also driven by personal benefits like freedom from responsibility and maintenance. And in a world where innovation is moving so rapidly, no one wants to be stuck with what’s quickly outdated. To satisfy financially-constrained and commitment-phobic cultures, more and more platforms are emerging to let us try out experiences and goods without putting much, if anything, down.
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