Privacy has become a balancing act. There is a recognizable trade-off between the information consumers are willing to share about themselves and the benefits they receive in exchange.
Yet companies can never stop asking, “How far is too far?” or respecting the distinctions between public, personal and private domains, and the need for consumer choice among them.
When those boundaries are crossed or when trade-offs aren’t realized, there is a consumer backlash that companies must face and reconcile.
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