Ford shot up 13 spots in a new report ranking companies largely on
public perception of a brand’s sustainable or green practices to become
the second greenest brand in the world. Bolstered by the popularity of
products such as its EcoBoost® engines, Ford is No. 2 on the
2013 Best Global Brands Report released Wednesday by consulting firm
Interbrand. “In 2012, Ford (#2) moved sustainability from the periphery
to the center of its business strategy,” the annual report states. More
details about Ford’s ranking, along with the entire report can be found here.
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